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The collaboration combines VIOOH’s global supply-side platform expertise with RZK’s data-driven network to deliver greater transparency and scale for advertisers.

The collaboration, supported by consultant Owen Johns at Ocean & Sky, marks the beginning of a strategic partnership aimed at deepening Severn Trent’s regional connection and celebrating its distinct approach to serving communities across the Midlands.

The collaboration aims to expand Molson Coors’ ability to activate and scale its first-party data across programmatic channels using Viant’s Household ID and identity infrastructure.

The study identifies a major shift toward marketing models powered by intelligence and automation, describing an industry where the funnel evolves into a fluid, adaptive customer journey.

Working alongside Screen Yorkshire, UTA played a key role in developing the school’s curriculum, connecting with global industry partners, and securing world-class teachers to deliver an immersive and practical learning experience.

The project bridges language, art, and AI-powered technology, reflecting the Galaxy brand’s philosophy of openness and connection.

Building on the success of the award-winning “Tear the Paper Ceiling” campaign, the Ad Council and Opportunity@Work have launched a new wave of public service ads titled “Story Unfold.”

The initiative celebrates Kevin’s on-screen proposal to Katie and taps into the festive spirit of love, with shoppers invited to win one of the exclusive rings through a national competition.

The congestion-relief brand has launched a nationwide campaign inviting Canadians to take on Mr. Mucus—its mischievous mascot—who will be making unwanted appearances across the country.

The Heineken season ticket grants its holder and a guest access to all 24 races on the calendar, including travel and accommodation.

Developed and planned through Precis, the three-week initiative runs across the Netherlands, the United Kingdom, and Germany.

The agency will lead the brand relaunch for Vogue Tyres North America. Financial details of the assignment were not disclosed.

The partnership has blocked billions of fraudulent ad requests imitating Roku device traffic, marking a significant step forward in maintaining integrity within the streaming ad ecosystem.

The initiative defines a shared set of principles aimed at ensuring trust, accountability, and clarity in programmatic out of home (OOH) transactions.

Edwards has been instrumental in the integration of Wunderman Thompson and VMLY&R, helping to establish VML as a connected global agency.

Loyalty reimagined: When KiK and DataLab GmbH, part of The Relevance Group (TRG), launched myKiK in 2022, the goal was to create a loyalty program that truly reflects what KiK stands for: accessibility, value, and genuine customer connection.

Tasked with elevating DEPT into a creative powerhouse within its global network, she’s championing a vision where technology, data, and creativity work seamlessly together.

The campaign’s hero film brings together City stars Phil Foden and Laura Coombs alongside club legend Mike Summerbee OBE, as they share heartwarming memories of football, family and festive traditions with supporters.

Clothes pegs of the rich and famous was conceived by artist, author and creative Rick Chant, co-founder of Amsterdam-based agency WE ARE Pi.

The 60-second spot, created by Don’t Panic London and directed by The Greatest Showman filmmaker Michael Gracey, features Bonnie Tyler’s Total Eclipse of the Heart at its centre — turning an everyday annoyance into a powerful metaphor for being trapped without answers.

The work humorously captures the modern-day confusion and overchoice that define the skincare category, where contradictory advice and product overload often lead to what the brand calls “skincare burnout.”