Vogue Tyres taps BooneOakley for brand relaunch

Independent advertising and marketing agency BooneOakley has been appointed by Vogue Tyres following a competitive review involving five other agencies. The agency will lead the brand relaunch for Vogue Tyres North America. Financial details of the assignment were not disclosed.

David Oakley, President, BooneOakley, confirmed that the scope of work includes B2B and B2C advertising, new product launches, sales support, and a refreshed corporate identity, developed in collaboration with Brian Fjeldsted, Vice President of Marketing at Vogue Tyres.

Vogue Tyres prepares for relaunch

Brian Fjeldsted, Vice President of Marketing, Vogue Tyres: "We conducted an exhaustive search to find true disruptive thinking and it led us to BooneOakley. We are excited about relaunching Vogue Tyres in a way that gets noticed, talked about and sells some tires."

The first phase of BooneOakley’s work for Vogue Tyres is expected to launch in the first quarter of 2026, introducing the next chapter of the brand’s presence across North America.

www.voguetyre.com

www.booneoakley.com

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