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For Ogilvy Paris's Global Creative Directors Yann-Gaël Cobigo and Thibault Michal, leading global brands is a matter of mindset, not geography.

The public relations industry is at a critical juncture, navigating a landscape where media habits are fragmented and trust is both the most valuable and most vulnerable asset.

The platform enables marketing teams to plan, create, and publish campaigns independently, expanding WPP’s presence across the global advertising market.

Titled Must Be Love, the film marks the return of The Bears to TV screens, celebrating the moments of affection and connection that make travel memorable.

The campaign aims to reframe how people view hunger, shifting the narrative from crisis and despair to one of resilience, strength, and human potential.

The campaign playfully captures the magic of turning inspiration into reality, featuring people pulling stylish furniture and décor out of small Wayfair boxes as if by magic.

The collaboration brings together VIOOH’s global programmatic platform with London Lites’ growing network of high-impact digital screens.

Despite a slow recovery for the beer category following the pandemic and inflationary pressures, the company sees considerable potential for expansion through innovation, technology, and portfolio diversification.

O’Ryan-Roeder joins from Mindshare ANZ, where she spent ten years, most recently as Managing Director, Sydney, and previously as Chief Client Officer.

The agency’s new approach focuses on helping brands find fast and inventive ways to unlock business growth through the combination of marketing, technology, and data.

The decision unifies media duties for the combined business under one agency, marking a major consolidation within the UK’s largest mobile network operator.

The initiative arrives as homebuyers across the U.S. face affordability challenges driven by interest rates, home prices, and inflation.

The immersive space offers visitors a multisensory exploration of yeast — one of the four core ingredients in Guinness — through interactive technology, art, and storytelling.

Created in partnership with creative agency L&C, the activation transforms everyday self-care into an intimate and playful public moment.

Will AI Take My Job? Dispatches investigates how automation is transforming industries from medicine to law, fashion and music.

Trócaire has appointed The Public House as its creative agency. The Dublin-based independent agency will begin the partnership by developing creative work for the charity’s upcoming Christmas and Lent campaigns.

The Public Relations and Communications Association (PRCA) has announced a strategic alliance with the Pan-African Agency Network (PAAN), marking an important step in advancing professional standards and collaboration across Africa’s creative and communications sectors.

Vega will oversee the creative direction and output across all of Ogilvy’s clients and capabilities in its largest region, representing brands such as The Coca-Cola Company, Unilever, Verizon, IBM, SC Johnson, Workday, and Mastercard.

The title underscores iO’s expertise in implementing complex automation solutions that connect marketing, sales, CRM, and customer service into one measurable growth engine.

RIDEALUX is a London-based luxury chauffeur service provider specializing in professional, high-end transportation.

British hospitality tech startup AWOL, is challenging the reliability of online restaurant reviews and tackling the estimated $300 billion crisis of fake consumer feedback.