DEPT celebrates ten years with growth invention strategy

Global marketing services and technology company DEPT is celebrating a decade of growth with a refreshed positioning as The Growth Invention Company. The agency’s new approach focuses on helping brands find fast and inventive ways to unlock business growth through the combination of marketing, technology, and data.

Central to this positioning is DEPT’s proprietary Growth Invention Framework, a structured model designed to help clients invent, test, and scale new growth drivers across all areas of their business.

Framework blends marketing, technology, and data

Dimi Albers, Global CEO, DEPT: "Growth isn’t optional. Companies are trying to navigate paths to growth. The fact is that growth is the CEO’s top priority. Businesses need to grow faster than the world is changing, and the brands that win won’t be the ones who adapt the quickest, but the ones who invent the future first. And the legacy models are not built for that."

DEPT’s repositioning mirrors its own trajectory over the past decade. With 4,000 specialists in 30 offices worldwide, the agency applies its Growth Invention approach across artificial intelligence, brand and media, customer experience, commerce, technology, and CRM. Its client list includes Google, Lufthansa, eBay, Coach, and Logitech.

Refreshed brand identity highlights forward motion

The agency’s structure is built around 200 partners operating as a single global team that balances marketing and technology equally to deliver results efficiently. DEPT has also introduced a refreshed brand identity anchored by the Star, a visual symbol representing forward motion, flexibility, and connection. The new design centers on clients, underlining how DEPT integrates marketing and technology to drive measurable growth.

www.deptagency.com

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