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Formula E appoints M+C Saatchi for global comms
The agency will oversee corporate, sustainability, and cultural communications across key global markets, focusing particularly on the UK and US.
KidsCan, Droga5 turn Auckland sculpture into a poverty statement
The initiative, created by Droga5 ANZ in partnership with the children’s charity KidsCan, draws attention to the 157,000 Kiwi children living in material hardship.
Edgewell names BBH USA creative agency of record
The decision builds on BBH’s work earlier this year on Hawaiian Tropic’s summer 2025 campaign and marks an expanded partnership aimed at redefining Edgewell’s broad portfolio of personal care brands.
Tu launches immersive Outernet London activation
Sainsbury’s clothing brand Tu has unveiled the second phase of its Autumn/Winter 2025 campaign with an immersive digital installation at Outernet London.
Dare Foods reinvents snacking with humorous campaign
The campaign humorously challenges the unwritten rule of not eating groceries before paying for them, positioning Breton’s latest line as too tempting to resist.
PMG appoints Josh Krichefski as EMEA president
He will oversee all aspects of PMG’s regional business, aligning its expansion with the company’s global vision.
Hy-Vee appoints iProspect as media agency of record
Global media agency iProspect has been named media agency of record for supermarket chain Hy-Vee, taking charge of all media planning and buying across channels for the supermarket chain and its affiliates.
Trust and evidence key to modern PR, report
The study underscores that for PR professionals to succeed today, credibility must be earned continuously—by blending the authority of traditional media with the reach and immediacy of social platforms.
MediaCo taps WMBC-TV to expand Hispanic audience reach
WMBC-TV, owned and operated by Mountain Broadcasting Corporation, delivers over-the-air HD coverage and is available on all major cable providers’ broadcast tiers
TBWA\Media Arts elevates Matt Paterno and Parker Adame to creative directors
The long-time creative partners will continue to report to Brent Anderson, global chief creative officer.
[Marketing Week] Bob Koigi: Outperforming with ads that matter
A new truth is crystallizing in the marketing world: purpose and profit are not opposing forces, but two sides of the same coin.
Squarespace spotlights unconventional entrepreneurs in new campaign
Squarespace has unveiled its latest brand campaign, expanding on its Change Your World series with three new films that celebrate creativity, individuality, and the power of turning unconventional ideas into thriving businesses.
VIOOH and Yagoo partner to expand programmatic DOOH reach in China
The collaboration will enable advertisers to access Yagoo’s premium digital screens across China directly through the VIOOH Trading Manager platform.
Bang Energy embraces youth culture with bold new campaign
The neon-soaked campaign positions the energy drink as the ultimate sidekick for spontaneous adventures, building on Bang’s reputation for bold, boundary-pushing social media content.
Hennessy celebrates African creativity with Made for More campaign
The campaign features GRAMMY Award-winning artist Tems as Hennessy’s new global brand ambassador, alongside Friends of the House INNOSS’B, Kabza De Small, and Maglera Doe Boy.
M+C Saatchi and the7stars to lead UK investment drive
Set to launch at the beginning of next year, the nationwide campaign will run across several years and focus on raising awareness of the benefits of investing, while making participation more inclusive and accessible.
Lancôme partners with R/GA to redesign digital experience
The new platform has been designed as a seamless, customer-first hub that strengthens loyalty and deepens engagement with modern beauty consumers.
In-car entertainment a major opportunity for automakers, report
By optimizing infotainment systems that make it easy for drivers to access and enjoy content, automakers can strengthen customer relationships and unlock new revenue streams.
AML appoints Marcus Price as Creative Director
He will work across the agency’s full client portfolio and report to Executive Creative Director Hugo Bone, with a focus on enhancing AML’s creative output.
Dentsu expands Sports & Entertainment network to India
The initiative underscores the company’s commitment to connecting brands with culture through sports and entertainment on a large scale.
Values-driven marketing boosts campaign performance, study
The study, Unlocking the value of Values-Driven Marketing, shows that embedding values in advertising increases ad preference, likability, relevance and overall campaign performance.
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