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The program is led by public affairs strategist David Spady and focuses on using talk show hosts and podcasters as key voices for public engagement.

With the divestment of Brazil, Clear Channel has now completed its withdrawal from Latin American markets.

The multi-year partnership will see Kane feature across Eveready’s international marketing campaigns, spanning social media, digital platforms, eCommerce, outdoor advertising and in-store displays.

The study reveals that this growth is driven by fandom, social platforms, and shifting cultural values.

He has been part of the agency for several years and recently stepped into this new role. Marketing Report spoke with him about this next chapter.

The collaboration introduces an ID sync between the two platforms, enabling advertisers to reach Tubi’s audience of more than 100 million monthly active users with greater accuracy and scale.

Companies are embedding sustainability into strategy not only to future-proof their operations but also to drive systemic impact.

The agency will oversee PR strategy, media outreach, influencer engagement, and brand positioning for Visit Taos

The platform launched nationwide with a two-minute short film featuring Universal Pictures’ classic characters Dr. Frankenstein and Frankenstein’s monster.

The work builds on the 2023 tagline Want It. Need It. Cheez-It., focusing on the brand’s positioning around what it calls absurd irresistibility.

The growth is being driven by rising demand for personalized content, automation in production, real-time analytics, and improved audience experiences.

Williams will oversee the integration of DEPT’s design, marketing, experience and technology practices into a unified creative approach.

The World Federation of Advertisers (WFA) has expanded its membership with companies spanning consumer healthcare, haircare, technology, dairy, logistics, and banking.

The assignment begins in the fourth quarter and includes supporting media activity for seven store openings in 2025.

The title features four Challenge Zones based on classic LEGO themes including Pirates, Space and NINJAGO, bringing the brand’s creative universe into fast-paced party gameplay.

The appointment consolidates responsibilities under an integrated team and covers some of Bayer’s most established self-care brands, including Aspirin, Claritin, Bepanthen and Alka-Seltzer.

The selection reflects the diversity shaping Europe’s creative industry and includes first-time participation from Azerbaijan.

The company reports that AI tools are helping teams cut production timelines by up to 30 percent while delivering content that performs strongly across digital platforms.

The deal gives Merlin’s members continued worldwide reach and reflects the long-term collaboration between the two organizations.

The agency has been tasked with redefining the iconic charity campaign, building a new strategy and creative platform that will reignite national passion and participation.

The company highlights that Generation Z in particular favors visual search, with 39 percent of this group saying they prefer to start shopping searches on Pinterest.