Eveready appoints footballer Harry Kane as global brand ambassador
Battery and lighting brand Eveready has signed England captain and Bayern Munich striker Harry Kane as its global brand ambassador.
The multi-year partnership will see Kane feature across Eveready’s international marketing campaigns, spanning social media, digital platforms, eCommerce, outdoor advertising and in-store displays.
The brand, owned by Energizer Holdings, aims to strengthen its global presence and reach new consumers by associating with Kane’s international profile.
Lori Shambro, Chief Marketing Officer, Energizer Holdings: "Our partnership with Harry represents one of many marketing efforts that will help Eveready connect and engage with new consumers around the world to showcase how our range of high-quality, affordable products can help families access the power they need to fuel their busy lives and balance their budgets at the same time."
Harry Kane: "I am excited and proud to be working with Eveready. They are a trusted global brand with a reputation for being there when it matters the most – especially when keeping things running smoothly at home. I look forward to working more closely with them."
Kane, captain of the England men’s national team and striker for Bayern Munich, is widely regarded as one of the leading forwards in world football. He has collected multiple Premier League Golden Boots, a Bundesliga Top Scorer award, the 2018 World Cup Golden Boot, the European Golden Shoe and a Bundesliga title. He is also the all-time top scorer for both Tottenham Hotspur and England.
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