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The initiative introduces Mr. Ridiculously Good, a new character designed to engage families through storytelling, live events, retail activations, and social media.

The agency will lead paid media strategy and execution across both global and local markets, with the goal of accelerating growth and strengthening engagement with core audiences.

Domino’s appointed Havas Media as its first and only media agency nearly three decades ago, supporting the brand as it grew from challenger to market leader.

The acquisition expands Publicis Groupe’s network of specialized talent hubs, improving execution and flexibility across markets.

In addition to media, RPA will manage messaging strategy to ensure consistent communication across platforms and audiences.

The decision follows a competitive request for proposals, where PIGEON was chosen for its expertise in brand strategy, identity, packaging design, and communications, as well as its knowledge of the health and wellness sector and consumer packaged goods.

The platform, home to more than 25 million slide decks, has been repositioned to balance its original content-first approach with features that support professional and academic users.

The solution combines Acxiom’s Real ID with The Trade Desk’s Kokai platform, incorporating Unified ID 2.0 (UID2) as a privacy-conscious identity framework.

At the helm is Matthieu Elkaim, President and Chief Creative Officer, who champions “creativity with purpose”, ideas that are culturally relevant, socially impactful, or simply entertaining enough to spark genuine conversation.

The launch is supported by a campaign from filmmaker and photographer Jordan Hemingway, who is known for his raw visual style.

From 30 June to 9 July 2025, VAN RYSEL welcomed visitors to a traditional Flemish estaminet (a small café), reimagined and transformed into the ‘House of Cycling Dreams’, a multi-experience hub.

The campaign is designed to raise awareness of the state’s health insurance marketplace ahead of open enrollment, which begins on November 1.

The annual study is based on input from more than 21,000 consumers and around 1,000 senior marketers worldwide.

The integration strengthens Akcelo’s offering in mobile, social and digital while bringing senior leadership experience from inside Meta and Google.

The campaign will include a hero advertising film leading the retailer’s festive activity, with content running across TikTok, Meta, YouTube, Snapchat, display and connected TV from early November.

The appointments strengthen the company’s creative, media and strategy leadership across the Americas.

The agency, which has more than 40 years of experience in advertising and digital marketing, is building on its expertise to support rights holders, sponsors and brands with content designed to engage fans and strengthen brand presence.

Cole, widely known as Vicky, brings close to three decades of leadership experience in advertising, brand transformation and client growth.

The transaction includes acquiring 75 percent of Distribuidora La Florida, which operates beverages, food, and retail businesses across Costa Rica and Central America.

The campaign features advertising across Outfront’s New York City subway network, with placements on several major lines and at key stations, as well as digital billboards in Moynihan Train Hall and opposite Madison Square Garden.

The appointments follow a competitive review aimed at expanding the brand’s reach beyond breastfeeding support into broader postpartum care, early parenting, and product development.