Domino's UK extends partnership with Havas Media

Havas Media UK has retained the Domino’s UK media account following a non-compete closed review, extending a partnership that now enters its 27th year. The renewed agreement covers media planning and buying across the UK.

Domino’s appointed Havas Media as its first and only media agency nearly three decades ago, supporting the brand as it grew from challenger to market leader. Today, Domino’s holds 54.3 percent of the UK pizza takeaway market, ahead of Pizza Hut.

The partnership has produced some of Domino’s most memorable activations, including The Simpsons sponsorship from 1998 to 2008, the Order Now for Half-time collaboration with Sky Sports from 2018, and integrations with ITV Hub in 2018 and ITVX in 2022. Other brand-building initiatives include partnerships with Saturday Night Takeaway and Hollyoaks.

Their collaboration has also earned industry recognition, including the Thinkbox Special Award for Advanced Planning in AV in 2020 and an IPA Effectiveness Award in 2022.

Looking forward, Havas Media UK will introduce new initiatives including a Growth Driver Analysis, an updated Meaningful Brands study based on insights from 16,000 individuals, a refreshed media strategy, and a new Measurement Framework and Media Planning Playbook.

Sarah Barron, CMO, Domino’s UK: "Havas Media has been more than a media agency – they’ve been a true strategic partner throughout our journey and 27 years working together. Their ability to evolve with us and the times, challenge convention, and deliver bold, insight-led media strategies has been instrumental to our growth. We’re really looking forward to continuing to build on this legacy together."

Ailsa Buckley, managing director, Havas Media UK: "This win is a testament to the strength of our relationship with Domino’s and our shared ambition to lead the category through innovative data-led media. Our new initiatives reflect HMN’s commitment to continuous innovation and its role as a progressive, long-term partner to Domino’s. We’re proud of the work we’ve delivered and excited for what’s next."

The account will continue to be led by Andrew Darby, group managing partner at Havas Media UK and Campaign’s Account Person of the Year 2023, alongside Domino’s marketing director, Harry Dromey.

www.dominos.co.uk

www.havasmedianetwork.com

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