RPA wins media and creative mandate for Resorts World Las Vegas

Resorts World Las Vegas has appointed independent agency RPA as its agency of record. The assignment covers media planning and buying across all channels, with activity already underway this month.

In addition to media, RPA will manage messaging strategy to ensure consistent communication across platforms and audiences. The agency will also contribute to creative development, leading up to a full-scale brand campaign scheduled to launch in 2026.

Eric Davis, EVP and executive account director, RPA: "We’re honoured to help bring Resorts World Las Vegas’s mission to life, igniting wonder through technology, hospitality, and bold storytelling. Together, we’re building a brand experience as unforgettable as the resort itself."

Carlos Castro, president and chief financial officer, Resorts World Las Vegas: "At Resorts World Las Vegas, every decision begins with the guest in mind. RPA’s strategic approach and creative insight will help us connect with travelers in ways that reflect our values and create meaningful, memorable experiences across every touchpoint."

The partnership reinforces Resorts World Las Vegas’s strategy of combining luxury with hospitality-driven experiences. With RPA’s support, the resort aims to strengthen its presence with travelers through integrated communications and long-term brand storytelling.

www.rpa.com

www.rwlasvegas.com

Follow Marketing Report on LinkedIn