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Africa Business Panel has launched the Africa AI Barometer, presenting the first results of a landmark 2025 baseline study on how businesses across the continent are experiencing artificial intelligence in their operations.

This commitment was recently formalized when Red Ribbon signed the Clean Creatives pledge, vowing to refuse any future work with fossil fuel organizations.

The integrated campaign, Two networks are better than one, highlights the benefits customers are already experiencing, including wider coverage, faster speeds and fewer not spots.

A growing number of communications, advertising and marketing agencies are cutting ties with fossil fuel organizations, their trade associations and front groups.

The rebrand reflects Liquidity’s ambition to expand its global presence and signal a shift from a technology-focused image to one that places greater emphasis on humanity and relationships.

The out-of-home campaign aims to highlight the essential role sharks play in keeping the oceans – and life on earth – alive.

The findings come from the updated Advertising in 2030 study, originally conducted in 2020 and 2021, which gathers insights from more than 60 experts across marketing, publishing, media and technology.

The appointment supports loveholidays’ focus on brand building to complement its performance marketing strategy as the company continues to expand in Europe.

The integration aims to give developers clearer insights into campaign performance and player value across both app stores and Web Shops.

With this addition, Channel 4 becomes the first UK broadcaster to provide advertisers with emissions data across its entire advertising portfolio.

Built for sports and live events, the system analyzes multi-camera feeds as they happen, suggesting optimal shots, prioritizing content and optimizing bandwidth.

As part of the partnership, iO will oversee the full application landscape for VfPf, including self-service portals and websites such as VfPf.nl and Arbocatalogus PO.

The move unites WPP’s MACH-certified agencies AKQA, Ogilvy One and VML under one global membership.

The initiative is supported by a partnership with Uber Eats, which will offer promotions including half-price bottles of Heinz Ketchup in select countries.

The Fall/Winter 2025 initiative pays tribute to the cultural influence of the Original Yellow Boot, which has been a symbol of resilience and style for more than five decades.

The campaign will be rolled out across the United States, Latin America and Spain, supported by outdoor placements and content on both ISDIN’s and Alcaraz’s social media channels.

The rollout has accelerated in 2025, with an average of 14 new outlets adding a 0.0 tap each day. The expansion highlights how alcohol-free beer is becoming a mainstream choice in social settings from pubs to sporting venues.

The extension allows additional time for the merger process to advance.

The partnership begins with a limited beta for selected customers in the Americas, with plans to roll out globally and into other Google Marketing Platform tools.

The service will carry Dubai Media’s full range of channels, including Dubai TV and Dubai Sports, with a rollout planned later this year.

For two decades, businesses have depended on Google search as the engine of the web. That engine is now being ripped apart.