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The initiative reinterprets the heritage of the Panther, first introduced in Cartier’s creations in 1914 under Jeanne Toussaint, while presenting it through a contemporary lens.

The growth rate significantly outpaces that of neighbouring Germany and Switzerland, underscoring Austria’s momentum in brand value across the region.

The initiative brings together academic researchers and global industry leaders to develop open-source solutions to pressing challenges, ensuring AI evolves in responsible and impactful ways.

The collaboration will cover shopping destinations and roadside networks, offering advertisers access to more than 220 screens in some of the country’s most prominent locations.

Launching in October, the new game will bring Bluey and her family into living rooms through a series of mini-games designed to get children and families moving together.

The new group will act as a collaborative platform for PR professionals across sectors. Its goal is to provide tools, knowledge and guidance to help organisations communicate their sustainability strategies with clarity and credibility.

As Chief Operating Officer, Devika Bulchandani will focus on developing services and solutions across WPP’s network to support client growth worldwide.

Artificial intelligence is now disrupting that model, reshaping how people search, evaluate, and trust information.

The television industry is undergoing a major transformation. With the explosion of streaming platforms, on-demand content, and fragmented viewing habits, traditional TV measurement methods have struggled to keep pace.

The firm will join Accenture Song, expanding its ability to support B2B marketing leaders facing increasing complexity, competitive pressure, and rising client expectations.

Nike is bringing back its iconic rallying cry Just Do It for a new generation with the launch of Why Do It? — a campaign designed to resonate with young athletes navigating today’s pressures and possibilities.

The campaign launched with a 60-second broadcast spot titled All That And More, featuring actress Parker Posey. The commercial will air during the first professional football game of the season.

The work spans TV and streaming, digital, social content, influencer activations, out-of-home, and will expand into audio and commerce channels.

The forecast underlines the rapid growth of the sector as more retailers and brands embrace first-party data-driven advertising.

The line featured body wash, deodorant, scrub and liquid hand wash in four fragrances inspired by Crumbl cookies: Confetti Cake, Lemon Glaze, Strawberry Crumb Cake and Nilla Bean.

The Gracenote Model Context Protocol (MCP) Server connects large language models (LLMs) with Gracenote’s knowledge base, ensuring entertainment queries are validated, corrected and enriched in real time.

The changing shape of TV report. The study explores how ad spend patterns, viewing behaviours and definitions of television are evolving as the medium becomes increasingly fragmented.

With this appointment, Citroën highlights the importance of communications as part of its strategy and brand development.

The company developed Dev² to address the needs of large-scale e-commerce platforms, where frequent user interface changes and holiday-driven promotions can disrupt mission-critical flows such as checkout.

Developed with creative agency PRESENCE, the campaign is running across multiple cities and platforms.

The initiative aims to put Pepsi at the heart of gameday tailgates, positioning the drink as the perfect partner for food and football celebrations.