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The findings indicate that free-ad-supported streaming channels (FAST) are becoming a preferred entertainment option, while subscription video-on-demand (SVOD) usage has declined slightly.

The combined company introduces an AI-powered solution that allows advertisers to convert existing video content into programmatic-ready ads.

The collaboration will focus on developing original series across comedy, entertainment, and unscripted genres.

The film presents VGP’s vision through the eyes of everyday Europeans, including a runner, a taxi driver, and basketball players.

AB InBev and Netflix, announced a global partnership bringing together the world’s most iconic beer brands with one of the world’s most popular entertainment services

The move integrates creative, media and data-driven marketing through WPP Open, the company’s AI-powered platform, with the aim of sharpening consumer connections, building brand awareness and driving business growth.

The multichannel initiative celebrates everyday acts of empathy and the people who instinctively support others through life’s challenges.

The tool allows fans to toggle from Tubi content to a fabricated article on productivity with a single click, before switching back once the coast is clear.

The project is a collaboration with The Skill Mill, a social enterprise providing employment for young ex-offenders.

The approach combines Ogilvy PR’s expertise in earned media with Ogilvy One’s digital optimisation capabilities, supported by AI optimisation partner Semrush.

The program is designed to boost capacity and sustainability within local groups that guide farmers in adopting regenerative agriculture practices.

Based in London, he will partner with managing director Tommy Smith to oversee the agency’s creative output across the region.

The agreement covers publications including the Journal of Managed Care + Specialty Pharmacy, a peer-reviewed journal in managed care pharmacy research and thought leadership.

Jon Abrahamsson Ring began his IKEA career in Örebro and went on to hold senior roles in Canada, China, the Netherlands and Sweden, including a period as assistant to IKEA founder Ingvar Kamprad.

The agreement covers 16 large format screens, including Two Towers Manchester, the Digi-Bridge on Mancunian Way and Princess Road.

LTK’s third annual creator marketing study indicate that creators will lead marketing investment priorities in 2026, surpassing even AI-driven search and paid social.

The campaign debuted at the Generation Blue Experience, Coldwell Banker’s international conference, before airing on Thursday evenings this fall during football season on Prime Video.

The agency will spearhead the development of a new platform aimed at reframing perceptions of the teaching profession.

Created with Loud And Live Marketing, the campaign introduces Spanish-language content across media, retail and influencer channels, aiming to authentically engage Hispanic consumers nationwide.

The campaign, running through November 30, places artist-designed stools in 20 bars across Georgia.

The feature, currently in beta, removes the need for pre-existing video assets, giving businesses of any size access to premium TV campaigns.