Sabio’s Creator TV partners with MADCOOL Media for content push

Ad-tech company Sabio Holdings has announced a partnership between its owned and operated network, Creator Television (Creator TV), and New York-based content studio MADCOOL Media. The collaboration will focus on developing original series across comedy, entertainment, and unscripted genres.

Both companies emphasize supporting diverse creators and voices, with MADCOOL Media bringing its expertise in connecting traditional and digital media to Creator TV’s streaming distribution.

Charlie Ibarra, Co-Founder and Head of Content, Creator Television: “We’re excited to partner with MADCOOL Media, who shares the same passion for elevating diverse creator voices. Through this studio partnership, we can expand our ability to provide creators with the production support and creative tools they need to bring their stories to life—while also delivering fresh, culturally resonant content that drives real value for advertisers.”

Original programming developed under the partnership will be distributed on Creator TV, available via Xumo Play, Amazon Fire TV Channels, Sling Freestream, Plex, and LiveTVx, reaching more than 65 million viewers worldwide.

Jennifer Turner, Founder and CEO, MADCOOL Media: “Creator Television is leading the way in this next phase of media, providing a platform for diverse storytelling. We are excited to have a like-minded partner in building a new media ecosystem that truly supports and is committed to developing, producing, and distributing diverse content that is in the cultural zeitgeist. Creator Television is the perfect, innovative distribution partner for MADCOOL’s character-driven content that audiences want, and advertisers want to reach.”

The partnership advances both companies’ mission to increase representation in television while giving advertisers access to content that resonates with modern audiences.

www.creatortelevision.com

www.madcoolcompany.com

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