TBWA\Media Arts Lab hires Tim Schoenmaeckers as ECD
TBWA\Media Arts Lab, Apple’s dedicated global creative agency, has appointed Tim Schoenmaeckers as executive creative director for the UK, EU and CEMEA regions. Based in London, he will partner with managing director Tommy Smith to oversee the agency’s creative output across the region.
Schoenmaeckers joins from Ogilvy Chicago, where he served as executive creative director since 2023. Originally from Belgium, he previously held executive creative director roles at Dentsu Creative and senior creative positions at FCB Chicago, where he advanced to vice president creative director and head of brand acts.
Brent Anderson, global chief creative officer, TBWA\Media Arts Lab: "Tim's proven ability to create culturally resonant work that drives both creative excellence and business impact makes him an ideal addition to our London team. His award-winning track record with global brands will be invaluable as we continue to push creative boundaries for Apple."
In Chicago, Schoenmaeckers led creative development for international and North American accounts including SC Johnson, Canon, Marriott, and Clorox. He also worked on campaigns for Anheuser-Busch, Harley-Davidson, the City of Chicago, and other brands. His work has received industry recognition, including two Titanium Lions, three Cannes Grand Prix, a One Show Best in Discipline, and the D&AD Black Pencil.
Tim Schoenmaeckers: "An opportunity to work on a brand as iconic and beloved as Apple doesn't come around every day. It brings with it a heightened sense of responsibility — pushing me to think bigger, dig deeper, and deliver the very best. It’s both humbling and exhilarating, reigniting the same excitement and nervous energy I felt when I first stepped into this industry 15 years ago. And that’s a feeling worth chasing."
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