New Coldwell Banker ads spotlight home as the foundation of living well

Coldwell Banker Real Estate has introduced a national advertising campaign, Live Well With Coldwell, designed to highlight how the brand helps clients create a foundation for living well, wherever they choose to call home.

The campaign debuted at the Generation Blue Experience, Coldwell Banker’s international conference, before airing on Thursday evenings this fall during football season on Prime Video. At its core is the company’s Move Meter tool, which allows consumers to compare cities based on cost of living, amenities and lifestyle.

Licensed music from Cat Stevens underscores the ads, which focus on the emotional journey of finding home.

Brandon Newman, Vice President of Marketing at Coldwell Banker Real Estate: "Live Well With Coldwell is a reminder that real estate is about more than transactions—it's about creating the foundation of a life well-lived. By pairing powerful storytelling with data-driven tools, this campaign connects dreams with decisions. Football is the perfect backdrop because it's where people gather to enjoy home, community, and tradition."

For the first time, the Coldwell Banker Global Luxury program will have dedicated ad placements, reinforcing the brand’s role in serving affluent buyers and sellers. The company also continues to support its 95,000 agents with advanced marketing tools, client service technology and professional development resources.

Jason Waugh, President, Coldwell Banker Affiliates: "Whether guiding a first-time buyer or a luxury client, we're giving our affiliated agents the tools, technology, and learning resources to deliver unmatched service at every price point."

Coldwell Banker has consistently invested in sports marketing to reach broad audiences. Out of 550 advertisers during the 2024 football season, the brand ranked third in ad effectiveness and held the top real estate ad ranking for 13 consecutive years, according to ACE Metrix. With the new campaign airing during football coverage, Coldwell Banker is building on that record while adapting to shifts in the housing market.

www.coldwellbanker.com

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