VGP launches international brand film with SuperRebel

VGP Group, a developer of logistics and semi-industrial real estate listed on the Brussels Stock Exchange, has launched an international brand film created by SuperRebel.Agency. The campaign is active in 18 countries and includes placements in the Financial Times and billboards at major European airports.

The film presents VGP’s vision through the eyes of everyday Europeans, including a runner, a taxi driver, and basketball players. As the story unfolds, they encounter the large-scale spaces developed by the company.

The project took three months to complete, with filming across several European countries and extensive visual effects work. Production was carried out with teams in the Netherlands, United Kingdom, and Sweden, together with support from VGP’s internal team and clients.

The brand film will feature across the campaign, online platforms, and VGP’s website, developed in collaboration with the digital agency iO.

Lodewijk Varossieau, Chief Creative Officer, SuperRebel.Agency: “This film is a statement. Disruptive for the entire real estate development sector. It’s emotional, visual, and brave, just like the vision VGP brings to every square meter they develop. We are truly proud to have had the honor of creating and producing this film, and we thank VGP for their confidence in our agency, as well as the SuperRebel team who worked day and night to bring this project to life.”

The campaign premiered at Expo Real 2025 in Munich with a 129-second film, produced by Peek Creative Studios (Pakt) and Heist Film London. Three shorter versions and formats designed for social platforms are also part of the rollout, supported by an international media strategy from Zuiver Media.

The campaign highlights VGP’s aim to tell a story that resonates with a wide audience, from investors and partners to clients and employees.

www.vgpparks.eu

superrebel.agency

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