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Maybelline campaign redefines confidence through sport
The campaign spotlights WNBA player Bridget Carleton, whose resilience and authenticity reflect the values behind the initiative.
UNESCO unveils virtual museum for stolen cultural objects
Developed in collaboration with DDB Paris and Pritzker Prize-winning architect Diébédo Francis Kéré, the museum highlights the stories and significance of cultural objects lost to theft, looting and illicit trafficking.
Gardena picks McCann Leeds as global creative agency
The appointment follows a competitive pitch process in which McCann was selected for its combination of strategic insight and creative execution.
Publica and Samsung Ads expand global CTV partnership
The collaboration strengthens Samsung’s ad-supported Connected TV offering, combining a linear-TV style viewing experience with enhanced monetization opportunities across its CTV inventory.
Adams Outdoor Advertising acquires Toledo-Detroit Outdoor
The acquisition strengthens Adams’ existing presence in southeast Michigan, including Detroit and Ann Arbor, and extends its coverage into northwest Ohio.
Superadio launches AmplifiedVoices.com for Black culture content
The site will serve as the home for both the Amplified Voices Podcast Network and Amplified Voices TV.
World Out of Home Organization expands into Brazil
Felipe Forjaz will represent Brazil, the largest out of home (OOH) market in the region, bringing local industry perspectives into WOO’s global agenda.
Nielsen appoints Sacha Weinberg as head of global brand marketing
In her role, Sacha Weinberg will work with leaders across Nielsen to strengthen the company’s brand identity and develop marketing strategies aligned with its data-driven approach.
[Interview] Lodewijk Varossieau, Founder, SuperRebel.Agency
SuperRebel.Agency is a creative agency founded by Lodewijk Varossieau on the principle that brave creativity is a powerful business advantage. The agency has grown from a bold idea into a 70-strong creative force with offices in Amsterdam and Breda.ml
Heineken transforms unused city spaces into hubs of community
The initiative challenges the productivity-first design of modern cities by giving people new spaces to meet and share experiences.
The Trade Desk introduces AI-powered data marketplace
The offering aims to address advertiser concerns about the high cost and complexity of using data, while unlocking greater precision in targeting.
GoWit launches unified commerce media platform in EMEA
The platform replaces fragmented systems by uniting more than 7,000 brands and agencies with leading retailers in over 20 markets, forming one of the region’s largest retail media networks.
Heineken’s Star Pubs launches celebrity-led campaign to attract new licensees
The year-long campaign, created by St Luke’s, is designed to highlight both the support and the freedom available to licensees.
Aardman birds bring pensions to life for Nest in new campaign
With one in three UK workers enrolled in Nest, the campaign highlights how pensions continue to grow in the background during everyday working life.
Metro by T-Mobile links price cuts with fashion drop
To bring the idea to life, Metro collaborated with Chicago artist Mía Lee, known for her expressive paintings that explore Black identity, cultural legacy, and storytelling.
Serviceplan and GWI launch data agent on Sōkosumi
The collaboration introduces GWI Spark, an agent that delivers real audience insights directly within Sōkosumi’s open, EU-compliant platform.
Horizon Media Holdings and Havas unveil new global agency network
With combined billings of 20 billion US dollars, the venture immediately ranks among the world’s largest media investors.
Clarion Communications wins Lipton consumer brief
The agency will expand its remit to cover consumer communications for the company’s Pukka and PG tips brands, in addition to its existing trade work.
Launch of the Digital Agency Group Citizens
The ambition is to become a leading digital group in the Benelux, aiming within five years to grow with more than twenty agencies into a European reference in digital strategy, UX, development and performance
Nielsen partners with Podscribe to enhance audio ad targeting
The agreement allows Podscribe to use Nielsen’s proprietary data, which covers 210 media markets across the United States, to provide advertisers and publishers with more precise geographic insights for local campaign evaluation.
Spotify introduces new policies to combat AI misuse in music
Over the past 12 months, Spotify reports removing more than 75 million spam tracks, reflecting the surge of low-quality uploads linked to AI content farms.
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