Gardena picks McCann Leeds as global creative agency

Global brand for garden tools and watering solutions, Gardena, has named McCann Leeds as its global lead strategic creative agency, tasking the agency with driving the brand’s growth in both established and emerging markets. The gardening tools company is currently available in 80 countries, with key markets including the UK, France, Germany and the US.

The appointment follows a competitive pitch process in which McCann was selected for its combination of strategic insight and creative execution. The partnership builds on McCann’s work with Flymo UK, another brand within the Husqvarna Group.

McCann expands role within Husqvarna portfolio

Olly Sowden, Managing Director, McCann Leeds: "We’re thrilled that Gardena has entrusted us to help shape its global brand journey. This partnership is a real testament to the strong collaboration and creativity across our teams, both here in Leeds and with our colleagues across our network. Together, we’re looking forward to making a meaningful impact and driving Gardena’s growth."

McCann’s work with Flymo included the launch of its first battery-powered campaign, Easi Does It, which drove a four percent increase in Flymo’s battery segment. The agency’s performance on that account played a central role in securing the Gardena partnership.

Gardena looks to strengthen global presence

Nadine Peter, Head of Brand and Communication, Gardena: "Partnering with McCann marks a pivotal new chapter for Gardena as we look to drive growth across global markets. Their strategic rigor and creative ambition make them the ideal partner for our future vision."

McCann will act as Gardena’s global brand guardian, shaping its creative strategy. The agency’s first campaign for the brand will focus on Gardena’s water unit and is set to launch next season.

www.gardena.com

www.mccannleeds.co.uk

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