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For brands seeking to close the reach gap and capture lost revenue, the solution is clear: a smarter, more deterministic allocation is no longer optional, it's essential for maximizing return in a fragmented media landscape.

The initiative aims to shift the focus from appearance-based praise to recognizing qualities such as strength, creativity, kindness and intelligence — helping girls build lasting self-confidence.

Building on its established brand promise Every Day, Made A Little Better, the campaign celebrates the meaningful moments that arise in everyday family life — from grocery runs to self-checkouts.

The initiative forms part of Land O’Lakes’ Modern Rural Collective (MRC), a network of storytellers, marketers and brands focused on redefining how rural and urban communities connect through storytelling and shared aspirations.

The report reveals that 38 percent of marketers now prioritize sales or ROI as their primary metric for success, signaling a clear shift toward performance-based measurement.

The agreement, signed in March 2025, connects iCo Medios’ nationwide network of digital screens to VIOOH’s global supply-side platform, offering international advertisers streamlined access to Colombian audiences.

The move follows approval granted by shareholders at the company’s annual general meeting on 28 May 2025 and is intended to simplify the company’s capital structure and improve share perception in the market.

The findings come from the industry’s first cross-sector Influencer Database, analysing 220 campaigns from 144 brands across 36 sectors and 28 markets, representing over £133 million in influencer spend.

The agreement marks the first time H&M has consolidated its media operations under a single agency across these East Asian markets.

A respected creative industry leader, Muddle will oversee the agency’s operations across Australia and New Zealand, spanning advertising, PR, social and influencer marketing, customer engagement, consulting, and health communications.

The deal establishes a closer working relationship between the two companies, ensuring that BMG’s songwriters share more directly in the revenue generated by their work on Spotify.

The rollout includes aerial and dynamic OOH, social and audio elements, and short films such as Airport Dad, Clock, and Tired Dog.

Created by boutique creative network INGO The Agency, the work highlights the universal truth that children always want what their parents have.

Positioned as a one-stop-shop for creators, Global Studios offers state-of-the-art video and audio facilities, seamless distribution across major platforms, and access to Global’s extensive marketing network spanning radio, digital, and outdoor channels.

The agency will lead public relations and grassroots marketing initiatives designed to strengthen the state’s workforce, education, and innovation in the mining sector.

The partnership is built on shared values of creativity and digital freedom, extending a successful US collaboration to a global scale for the first time.

The acquisition brings together WSG’s rights expertise and production dealmaking with M+C Saatchi Sport & Entertainment’s creative and audience growth capabilities.

The suite enables brands to improve data accuracy, generate predictive insights, and streamline integration, all while adhering to their own privacy policies.

The account, valued in the double-digit millions, will be managed by the Mediaplus Media 1 team based in Munich.

The service allows merchants to act as retail media networks, opening access to a growing and profitable segment of digital advertising.

The initiative marks a significant step in the company’s strategy to expand its presence in the social and on-demand entertainment space.