iCo Medios partners with VIOOH to expand programmatic DOOH in Colombia

iCo Medios has entered into a strategic partnership with VIOOH to strengthen programmatic digital out-of-home (DOOH) advertising in Colombia.

The agreement connects iCo Medios’ nationwide network of digital screens to VIOOH’s global supply-side platform, offering international advertisers streamlined access to Colombian audiences.

The integration brings 72 digital screens across Bogotá, Medellín and Cali onto the VIOOH platform. Located in shopping centers, transit hubs and key urban areas, these screens generate more than 32 million monthly impressions. The collaboration allows advertisers to activate, manage and measure campaigns programmatically, using audience data and contextual triggers such as time of day, location or weather conditions.

iCo Medios aims to accelerate the transition from traditional to data-driven DOOH. Through VIOOH, buyers can now access its premium network from anywhere in the world, using the same digital tools that guide online media planning.

Ricardo Echeverri, CEO, iCo Medios: "We are very proud to announce our partnership with VIOOH, a key step in advancing programmatic OOH in Colombia and the region. By integrating our premium digital inventory — strategically located across high-impact environments — into VIOOH’s global SSP, we are enabling advertisers to access our network with greater efficiency, precision, and measurability. This collaboration not only strengthens our commercial offering but also positions iCo Medios at the forefront of digital out-of-home innovation in Colombia."

The partnership also reinforces VIOOH’s expansion strategy in Latin America, offering global brands access to Colombia’s major urban markets.

Gavin Wilson, Global Chief Commercial Officer, VIOOH: "We're excited to partner with iCo Medios to expand programmatic DOOH for the Colombian market. Latin America represents a significant growth opportunity for VIOOH, and iCo Medios' strategic positioning across Bogotá, Medellín and Cali provides an ideal entry point for brands looking to reach high-value audiences in Colombia's key urban centers. Their premium inventory in high-traffic environments, combined with advanced targeting capabilities like geolocation and mobility patterns, enables advertisers to deliver contextually relevant messages with precision and measurable impact. This partnership reflects our commitment to making quality DOOH inventory globally accessible through programmatic technology."

www.viooh.com

www.icomedios.com

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