Dentsu enhances data solutions with Snowflake apps

Dentsu has launched dentsu.Composable, a collection of Snowflake Native Apps designed to help marketers activate advanced proprietary applications within a secure environment.

The suite enables brands to improve data accuracy, generate predictive insights, and streamline integration, all while adhering to their own privacy policies.

The capabilities of dentsu.Composable are available directly through the Snowflake Marketplace, supporting audience intelligence across the media and creative campaign lifecycle via the dentsu.Connect platform. Merkle, Dentsu’s transformation consultancy and a Snowflake elite partner, will integrate the suite into its enterprise data engineering and customer data technology services, as well as its Consumer 360 offering.

Built on a zero-copy, zero-share architecture, dentsu.Composable enables clients to clean, enrich, and activate data in place, eliminating the need to move sensitive information. Supported by more than 35 years of Dentsu’s expertise in high-propensity data curation, the platform allows clients to enhance digital and identity solutions without compromising security.

Jeremy Katz, head of identity product and solutions, Dentsu: “As cloud adoption and agentic AI continue to accelerate, brands want more from their first-party data, and they shouldn’t have to send this data outside of their walls to realise the value. dentsu.Composable, made possible through our Snowflake partnership, enables clients to bring our proprietary solutions to their data and eliminates data movement, increases privacy, and ensures interoperability across their data and tech stacks.”

The platform combines multiple data sets across an organisation with AI to deliver advanced analytics, detect trends, create forecasts, and support faster decision-making. Clients can customise workflows aligned with their business goals and coordinate across dentsu.Composable apps while retaining full control.

Pete Stein, global practice president, Merkle: “This new functionality is key to advancing our clients’ digital transformation efforts as we encourage them to move toward a cloud-based, AI-enhanced future. Owning data is one thing – putting it to use can be much harder. dentsu.Composable will help make our clients’ data a source of revenue and profitability.”

By deploying applications through the Snowflake Marketplace, clients benefit from faster implementation and Snowflake’s robust governance and scalability. The partnership reflects Dentsu’s focus on interoperability and dynamic data strategies, helping marketers extract greater value from their data and technology investments.

Dennis Buchheim, head of media/advertising industry, Snowflake: “dentsu.Composable is a prime example of the way in which data and identity partners are able to leverage the Snowflake Native Application Framework to deliver value where their marketing customers' data lives. Together, Dentsu and Snowflake are enabling marketers to deploy and scale applications that unify their adtech and martech stack while maintaining the highest standards of privacy and security.”

www.dentsu.com

www.snowflake.com

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