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Directed by Fredrik Bond, the spot draws inspiration from classic dream-loop storytelling to capture the feeling of a car so comfortable it seems unreal.

Around 16 percent of the world’s population lives with some form of visual impairment, yet only 10 percent of TV advertising includes accessibility features.

The partnership offers PRCA members access to sector-specific mediation services aimed at resolving disputes outside the courtroom.

The extended agreement highlights Heineken’s belief in the unique fan culture that defines women’s football — one built on inclusivity, respect, and shared enjoyment of the game.

The agency will develop a unified, social-first content strategy and manage ongoing campaign activations throughout the year.

The move strengthens Billups’ presence in the region and supports its ambition to advance out-of-home (OOH) innovation globally.

With the addition of creative and social, dentsu will deliver an integrated brand experience for 100PLUS across paid, earned, and owned channels, aligning strategy, content, and media to strengthen consumer engagement.

The partnership integrates Adelaide’s attention-based media quality metric, AU, into Nielsen’s Outcomes Marketplace within the Nielsen ONE platform.

The agency will lead brand strategy and recruitment campaigns aimed at supporting ERA’s growth and attracting new advisors.

The initiative arrives as one in three UK workers report spending more time at the office over the past six months. While hybrid working remains common, Heineken’s campaign underscores the social benefits of face-to-face interaction — particularly the after-work meet-up that follows the working day.

Developed with creative agency Fortnight Collective, the initiative highlights Bragg’s focus on trusted, effective products in contrast to today’s overload of wellness trends.

DISH Media has released research showing that advertisers are overlooking millions of potential viewers by underutilizing addressable TV in their media strategies.

Targeting families and young adults seeking simple, nutritious breakfast ideas, the campaign positions Whole Earth peanut butter as both a tasty and energising start to the day.

The pilot, aligned with Ad Net Zero’s Global Media Sustainability Framework (GMSF), will begin before the end of 2025 and represents a significant step toward sustainable advertising practices.

Under the agreement, Criteo will act as an extension of DoorDash’s advertising sales team, working directly with brands and agencies. Both companies also plan to explore future integration of their advertising technologies.

This approach limits scale and reduces effectiveness, with 32 percent of media professionals surveyed by Gracenote stating that they do not consider CTV a very effective channel.

Velury will manage content studios, global production hubs and proprietary AI platforms, including GenAI partnerships, with a focus on delivering personalised, scalable content for clients.

The combination of Omnicom and IPG would unite two of the world’s largest advertising holding groups, subject to final regulatory clearance.

Featuring multi-platinum artist Lil Jon, the campaign uses his signature style and sound to highlight the vehicle as part of everyday triumphs and cultural experiences.

The interactive game, Net Zero Hero, is designed to engage families while communicating the brand’s environmental initiatives.

The agency will be responsible for developing behaviour change communication strategies designed to drive a cultural shift in road and maritime safety across New South Wales.