Billups enters Mexico OOH market with new appointment

Billups has appointed Salvador García as Managing Director for Mexico, reinforcing the company’s expansion strategy across Latin America. The move strengthens Billups’ presence in the region and supports its ambition to advance out-of-home (OOH) innovation globally.

With more than 20 years of experience in advertising, media, and business development, García has held leadership positions at Latcom, TV Azteca, and Planet IFE. He has led major campaigns for international brands across tourism, consumer goods, retail, finance, and automotive sectors in Mexico, Central America, and Spain.

Expanding Billups’ Latin American footprint

In his new role, García will lead the establishment and growth of Billups’ operations in Mexico. His focus will include developing client partnerships and advancing the company’s measurement and analytics capabilities within the region’s fast-evolving OOH and digital OOH (DOOH) landscape.

Salvador García, Managing Director, Mexico, Billups: "Joining Billups is an exciting opportunity to help shape the future of OOH in Mexico and beyond. Billups is known for its innovation and commitment to measurable results. I’m thrilled to bring my experience to an organization that values transparency, creativity, and client success. I look forward to building meaningful partnerships and creating impactful campaigns that drive real results."

Strengthening leadership across Latin America

Jaime Byrdak, CEO, North America, Billups: "Salvador’s leadership, market expertise, and vision align perfectly with our goals for Latin America. He brings a powerful mix of local insight and global perspective that will allow us to deliver exceptional value to clients and partners in the region."

García’s appointment forms part of Billups’ broader plan to deepen its regional leadership and market intelligence. The company operates with more than 400 professionals across 20 countries in North America, EMEA, APAC, and Australia/New Zealand, leveraging its AI-powered platform to enhance OOH performance and accountability.

www.billups.com

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