Criteo partners with DoorDash to expand retail media advertising

Criteo and DoorDash have entered a multi-year partnership to expand advertising opportunities across DoorDash’s U.S. marketplace, focusing on grocery, convenience, and other non-restaurant retailers.

Under the agreement, Criteo will act as an extension of DoorDash’s advertising sales team, working directly with brands and agencies. Both companies also plan to explore future integration of their advertising technologies.

The partnership comes amid continued growth in retail media, one of the fastest-expanding areas of digital advertising. The collaboration will enable advertisers working with Criteo to access a variety of DoorDash ad formats, including on-site video, display banners, Sponsored Products, and Sponsored Brands. It also extends to off-site channels such as display, video, search, and social media.

Stephen Howard-Sarin, Managing Director, Retail Media Americas, Criteo: “This is an exciting moment for Criteo, DoorDash, and the advertisers and retailers we serve. Delivery is the most important new path in the CPG consumer journey, and DoorDash has become a must-buy destination for convenience, grocery and alcohol brands. Our partnership will help advertisers reach consumers more effectively, drive measurable sales, influence incremental trips, and defragment retail media buying between delivery marketplace and retailer sites.”

The agreement allows agencies and brands to connect with consumers at the point of purchase, creating new ways to drive sales through DoorDash’s growing network.

John Roswech, Head of Business for Symbiosys, DoorDash: “We’re building an ad platform that lets every business grow on DoorDash and beyond. We chose Criteo for its strong brand and agency relationships across grocery, convenience, and other retail categories. Together, we’re expanding opportunities for brands to engage our customers at relevant moments.”

By combining DoorDash’s reach with Criteo’s advertising technology and relationships, the partnership aims to strengthen retail media capabilities and deliver measurable results for consumer brands.

www.doordash.com

www.criteo.com

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