Publicis Groupe names Deepti Velury CEO of Global Production

Publicis Groupe has appointed Deepti Velury as chief executive officer of Global Production, a newly created role overseeing all of the company’s production operations worldwide.

Velury will manage content studios, global production hubs and proprietary AI platforms, including GenAI partnerships, with a focus on delivering personalised, scalable content for clients. Her remit includes expanding the use of Leona, Publicis’ AI-powered content engine that integrates Connected Identity data to optimise output across paid, earned, shared and owned channels.

Arthur Sadoun, chairman and CEO, Publicis Groupe: "As AI changes the rules of traditional production, today every client can access content in a faster, cheaper, better way. But what they really need if they want to deliver business outcomes is the right content that is consistent across platforms, respects brand values, is highly personalised, instantly scalable, and truly measurable. That’s exactly what Publicis is uniquely positioned to deliver, thanks to our ability to connect our best-in-class identity data, AI agents and proprietary technology with our production platforms and studios."

He added that Velury’s experience in technology, data and content production makes her the right leader to take the Groupe’s production capabilities to new levels of growth and innovation.

Velury was most recently chief technology and transformation officer at Epsilon, where she focused on audience strategy and Connected Identity solutions. She previously held senior leadership roles at Tag, serving as chair and chief operating officer, where she led technology-driven transformations on a global scale.

In her new role, Velury will build on the work of Publicis Production’s leadership team, which has already shifted the division toward data-led capabilities. Her focus will be to accelerate innovation and enhance measurable impact for clients across the Groupe’s global network.

www.publicisgroupe.com

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