Hyundai teams with Lil Jon for Palisade Hybrid campaign

Hyundai Motor America has launched I See You, a campaign for the 2026 Hyundai Palisade Hybrid, in partnership with its agency Culture Brands. The work extends the award-winning OKAY Hyundai series, blending music, community and cultural celebration with the brand’s latest SUV at the centre.

Featuring multi-platinum artist Lil Jon, the campaign uses his signature style and sound to highlight the vehicle as part of everyday triumphs and cultural experiences. From HBCU homecomings to block parties and brunches, the Palisade Hybrid is positioned as a backdrop to moments of connection and joy.

Sean Gilpin, vice president, global sales marketing, Hyundai Motor Company and chief marketing officer, Hyundai Motor America: "With the new Palisade Hybrid, we're not just introducing a vehicle—we're honoring the moments that matter most to our consumers. Partnering with Culture Brands and Lil Jon, we've created a campaign that champions authenticity, sophistication and the power of seeing yourself celebrated on screen."

Eunique Jones Gibson, CEO and chief creative officer, Culture Brands: "OKAY! is more than a catchphrase—it’s a cultural affirmation. This campaign shows how Hyundai's latest SUV fits seamlessly into the lives of style-conscious, value-driven Black families, with all the features, flair and reliability they deserve."

Directed by Ghanaian American filmmaker Joshua Kissi of division7, the spots combine cinematic visuals with themes of pride, joy and cultural connection.

The 2026 Hyundai Palisade Hybrid introduces a redesigned exterior and interior, hybrid powertrain with a driving range of over 600 miles, advanced safety and connectivity, and a spacious cabin designed for families. It is supported by Hyundai’s warranty program, reinforcing its positioning as a flagship family SUV.

To extend reach, Hyundai and Culture Brands are rolling out a digital and social push, including behind-the-scenes content with Lil Jon. Campaign assets will appear across multiple platforms, including Instagram and YouTube.