Droga5 ANZ wins Transport for NSW safety marketing account

Droga5 ANZ, part of Accenture Song, has been named creative agency of record for Transport for New South Wales Safety Marketing following a competitive pitch. The appointment covers the organisation’s Road and Maritime Safety portfolio.

The agency will be responsible for developing behaviour change communication strategies designed to drive a cultural shift in road and maritime safety across New South Wales. Campaigns will address issues including drink driving, speeding, enforcement, driver fatigue and maritime safety. Work is already underway on a motorcycle safety campaign.

Droga5 ANZ’s remit focuses on inspiring safer behaviours through communications that resonate with diverse audiences across the state.

Matt Michael, CEO, Droga5 ANZ and Accenture Song ANZ marketing practice "We are delighted to partner with Transport for NSW, it is important work that can change behaviours and make a real difference in people's lives. We look forward to working closely with Transport for NSW to create effective and impactful work that improves the safety of NSW."

The Transport for NSW appointment follows a series of recent wins for Droga5 ANZ and Accenture Song. In June, Optus selected the group as its media and creative partner. Earlier this year, the agency added the University of Auckland account, building on the Tourism Australia win last year, which came before The Monkeys was absorbed into Droga5.

www.droga5.com

www.transport.nsw.gov.au

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