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Kunal Chakravarty, recently appointed Head of New Business & Marketing, ANZ, at Havas Media Network, discusses building stronger client relationships, creating new-business opportunities and turning differentiation into business impact.

The agency was tasked with creating a scalable national creative platform that could represent The Y's diverse services and programmes while giving its member associations the flexibility to adapt the brand for local communities.

The reappointment follows a review of ANZ’s media agency arrangements and keeps PHD responsible for the bank’s media activity in Australia.

Chakravarty, known as KC, joins the role from Havas People, where he led new business across APAC. He previously served as Head of Integration at Havas India, working across agencies within the Indian Havas Village.

Created under KFC's Go Full Chicken brand platform, the integrated campaign combines television, digital video, out-of-home (OOH), social and creator content.

SIXGUN will apply its AI SEO capabilities to help the organisation assess how its content and digital presence appear across emerging AI-powered search and discovery platforms.

Bastion will oversee bp’s social strategy, content, creator partnerships, community management and social listening across both markets.

The resulting Havas Play:able offering will use iion’s Playable Creator Studio to develop branded experiences across gaming, digital and social environments.

Under the platform It’s not a garnish. It’s a lifestyle, the campaign applies fashion and culture references to KFC’s pickle-themed menu.

POP Australia will operate across film, advertising, editing, post-production, animation and VFX, integrating AI-enabled workflows with conventional production.

The remit includes building on the existing campaign platform while strengthening its connection with members.

Supermassive will work with XPENG on its local brand platform, creative work and model launches.

New Nielsen Ad Intel data shows advertising spend across Australia’s charity sector reached $278 million between July 2025 and June 2026.

BMF has been appointed lead creative agency for Superloop following a competitive pitch, as the Australian challenger telecommunications company enters its next phase of growth.

The appointment extends a partnership that began in New Zealand in 2022, with Tonic now leading earned media, strategic communications and experiential campaigns for Subway across both markets. The expanded remit is now underway.

The alliance strengthens 303 and Mediahub's presence in Melbourne, alongside their existing operations in Perth and Sydney, while giving Pembleton greater reach beyond Victoria.

Following the acquisition, the agency will operate as Honner, A FINN Partners Company

Separate Nielsen Consumer & Media View (CMV) data found that 11.8 million Australians, or 51 percent of the population, take vitamins, while 41 percent purchase them at least once every three months.

The extension marks the second time UM has retained the AGL Energy account, having successfully defended the business during a competitive pitch in 2022.

The appointment aligns Samsung Australia's media operations with the company's global agency structure, where Publicis Groupe already serves as the media agency of record across many international markets.

Ogilvy secured the account after a competitive review process, with Movember citing the agency's earned creative capabilities, strategic approach and understanding of the men's health sector.