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The platform highlights the unique personalities and quirks that make every dog extraordinary, connecting those traits to the nutritional benefits of Supercoat.

Africa’s gaming sector is expanding rapidly, drawing attention not only for its entertainment value but for its potential to drive social and economic development.

Departing from the brand’s usual association with ketchup “blood,” this year’s campaign reimagines Halloween through the eerie lens of vintage black-and-white horror cinema.

The initiative reinforces Bell’s 145-year legacy of enabling communication and connection, while introducing a new creative and visual identity that repositions the brand with a human-first perspective.

While user numbers continue to rise, Digital 2026 highlights a shift in how people spend time online. The average internet user now spends over two and a half hours per day on social and video platforms, driven largely by entertainment and connection.

The initiative will deliver solutions across partnerships, sponsorship, creative strategy, and production, bringing together expertise in storytelling and brand integration.

The collaboration will allow BVM to streamline campaign execution for more than 30,000 small- and medium-sized business clients, enhancing scalability and performance across leading social media channels.

Following the nationwide success of Bluey x CAMP: Bluey’s House, the latest activation will open at CAMP’s Southdale Center location in Minneapolis on November 22 and at Aventura Mall in Miami on December 12.

The appointment marks a significant step for South Africa’s media and advertising sectors, with the goal of delivering consistent, actionable insights into audience behaviour across platforms.

The collaboration will introduce AI-enabled workflows that allow agencies and brands to plan, buy, and measure OOH inventory through natural language interactions.

The collaboration aims to transform the way brands connect with consumers, enabling real-time personalization at scale and equipping marketing teams with cutting-edge AI capabilities.

The quarter showed mixed performance across regions. North America led the way with 7.4% organic growth, boosted by double-digit expansion in Havas Health.

The changes are designed to create a more agile, simplified, and connected organisation focused on innovation and growth. The full strategy will be unveiled on 23 October at Heineken’s Capital Markets Event in Seville, Spain.

The sale comes as Unilever continues to refine its beauty portfolio and focus on areas of strategic growth within its Prestige division.

Created by global creative agency of record VCCP, the campaign positions Heroes as the ultimate treat for sharing—where every chocolate has earned its place in the mix.

The campaign highlights that 37 percent of overnight journeys are made to visit loved ones, positioning Avanti West Coast as the rail operator that brings people together rather than simply taking them to tourist destinations.

The campaign, which debuted during Blood Cancer Awareness Month in September, focuses on the organization’s mission to support everyone affected by blood cancer and to emphasize that patients are more than their diagnosis.

Following its initial launch last month, the campaign now extends beyond traditional media, appearing in unexpected places such as on the side of sheep and on golf balls lost in the rough—each representing surprising spots with reliable O2 coverage.

The PR, Comms & Marketing 2026 Outlook reveals that 41 percent of practitioners do not expect AI to significantly alter their role in the coming year, while 28 percent believe the industry is underestimating the scale of its impact.

Intelligent advertising platform MediaGo has become an official member of IAB UK, the industry body representing the United Kingdom’s digital advertising sector.

Leopard PR, founded by former journalist Harry Clynch, helps African entrepreneurs and businesses gain global recognition.