BBC Studios, CAMP expand partnership with immersive Bluey Experience

Family experience company, CAMP, and BBC Studios are extending their successful partnership with Bluey x CAMP: Bluey’s Backyard, a new immersive playdate experience inspired by the hit animated series. Following the nationwide success of Bluey x CAMP: Bluey’s House, the latest activation will open at CAMP’s Southdale Center location in Minneapolis on November 22 and at Aventura Mall in Miami on December 12.

The 4,000-square-foot interactive space invites families to step through CAMP’s Magic Door into Bluey’s Backyard, created in collaboration with BBC Studios and the show’s producers, Ludo Studio. Designed for families to play, explore, and create together, the experience brings many of Bluey’s best-loved games to life.

Bluey’s world expands to more families across the U.S.

At Bluey x CAMP: Bluey’s Backyard, visitors can play games such as Obstacle Course, Rug Island, and Pizza Girls, search for hidden Leaf Bugs and Long Dogs, and take part in hands-on crafts inspired by the show. Each visit ends with a surprise Dance Mode moment with Bluey and a family photo opportunity.

Jenica Myszkowski, CEO, CAMP: "What began as a single experience has grown into something that continues to captivate families nationwide. Reaching more than half of our stores by year's end is a major milestone that showcases how we bring world-class IPs to life and how kids' entertainment can drive premium, scalable, experiential retail nationwide."

Timed-entry tickets for both Bluey’s Backyard openings are now available through CAMP’s website.

Holiday twist for Bluey’s House in select cities

While families in Minneapolis and Miami explore Bluey’s Backyard, fans in Boston, Houston, New York, and Philadelphia will experience Bluey x CAMP: Bluey’s House Christmas, a holiday-themed version of the original Bluey’s House adventure. Visitors can enjoy seasonal activities including a Christmas scavenger hunt, Bluey-themed ornament making, and a cozy storytime interrupted by Unicorse. The visit concludes with a meet-and-greet with Bluey and Bingo.

Stephen Davies, Senior Vice President, Global Licensing, BBC Studios: "We’re happy to team up with CAMP again to bring even more fun to Bluey fans nationwide. Bluey x CAMP: Bluey’s Backyard is a joyful new touring playdate, and Bluey’s House continues to win hearts everywhere. This holiday season, families in Houston, Boston, Philadelphia, and New York can step into Bluey’s House with festive new ways to play, connect, and celebrate together."

Exclusive Bluey merchandise extends the experience

Each Bluey x CAMP location features exclusive co-branded products, including the Bluey x CAMP Heeler Family Car Doodler, Bluey Ring Tower wooden toy, and Bluey and Bingo Ears Headbands. Both Bluey’s Backyard and Bluey’s House Christmas are limited-time experiences available through the holiday season.

www.bbcstudios.com

www.camp.com

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