MediaGo joins IAB UK to strengthen digital advertising standards

Intelligent advertising platform MediaGo has become an official member of IAB UK, the industry body representing the United Kingdom’s digital advertising sector.

The membership follows MediaGo’s certification under IAB Europe’s Transparency and Consent Framework (TCF), reinforcing its commitment to transparent and compliant advertising practices in the European market.

By joining IAB UK, MediaGo aims to extend its focus on responsible advertising governance and contribute to the ongoing development of the UK’s digital ecosystem.

Expanding engagement within the UK industry

IAB UK brings together more than 300 major media owners, brands, platforms, agencies, and technology companies. As part of this network, MediaGo will participate in the creation of industry standards, gain access to market insights, and strengthen relationships with leading UK brands and agencies to foster new collaborations.

MediaGo continues to focus on creating measurable value for advertisers through technology-driven solutions. Its SmartBid 3.0 bidding tool supports advertisers with budget stability and conversion optimization.

Commitment to privacy and transparency

With access to premium media inventory across Europe, North America, Japan, and South Korea, MediaGo connects advertisers with high-quality traffic. The platform complies with GDPR regulations and achieved re-certification from TrustArc in 2025 for its data protection standards.

MediaGo emphasizes privacy and brand safety through transparent data handling and responsible advertising practices.

Catelyn Wang, Director of Global Business Development and Sales, Baidu Global Business Unit: "MediaGo is honored to join IAB UK as a member. IAB UK plays a crucial role in advancing compliance and innovation in the UK and worldwide digital advertising ecosystem. We look forward to collaborating closely with the bureau and its members to bring MediaGo's expertise in intelligent advertising and global expansion to the UK market and to jointly promote a sustainable advertising ecosystem."

As a member of IAB UK, MediaGo plans to expand its engagement with UK clients and partners, using the network to deliver transparent and efficient advertising solutions that help brands achieve sustainable growth worldwide.

www.mediago.com

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