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Melissa & Doug appoints Serviceplan Munich as lead creative agency for Europe
The collaboration marks a major step in expanding the beloved brand’s presence across key European markets.
Publicis AI strategy drives double-digit gains in production and media
Growth was broad-based across all regions, with the U.S. accelerating to +7.1%, reflecting continued client demand and momentum in AI-led services.
Ogilvy repositions Storage King as a lifestyle enabler
Fronted by the endearing characters Bev and Barry, the campaign shifts the narrative from storage as a last-minute necessity to a life-enhancing solution that helps people make room for what truly matters.
IKEA gamifies rest with phone sleep challenge
The collection invites customers to take part in the Phone Sleep Challenge, which gamifies rest through the IKEA app. Each mini bed is equipped with NFC technology that tracks how long a phone stays “asleep.”
TfL campaign guides passengers to respond safely to harassment
Developed with creative agency VCCP and media agency Wavemaker, the campaign empowers Londoners to support victims while reinforcing that criminal behaviour carries serious consequences.
FC Barcelona and Spotify launch Ed Sheeran jersey takeover
The partnership marks the seventh edition of Spotify’s collaboration with FC Barcelona, which has previously highlighted artists including Rosalía, Coldplay, Drake, The Rolling Stones, and Travis Scott.
PubMatic and MNTN expand access to premium CTV
The collaboration connects MNTN’s self-serve Performance TV platform to PubMatic’s direct supply of inventory from leading streaming publishers, including Paramount, NBCUniversal, Sling, Philo, and LG Channels.
Motor and home insurance advertising soars in Australia
Between September 2024 and August 2025, insurers collectively spent $463.7 million, up from $443.1 million in the previous year.
CTV viewers embrace interactive formats over disruptive ads, report
The findings reveal that viewers are moving away from disruptive ad models toward interactive and consumer-friendly experiences such as Pause Ads and Shoppable CTV formats, which create value for both brands and audiences.
FINN Partners unveils initiative for 250th U.S. anniversary marketing
Drawing on proprietary research, the agency found strong positive consumer sentiment toward the anniversary and broad acceptance of brand participation across age groups.
Paramount acquires The Free Press
The combination brings together CBS News’s scale and reach with The Free Press’s culture-shaping voice and innovative spirit, united in the pursuit of setting a new standard for trusted journalism in America.
Hot & Crispy meets sweet Teriyaki in KFC’s Tokyo-inspired love story
Created to celebrate the limited-edition Sweet Tokyo range, the campaign was filmed in the bustling streets of Tokyo’s Shinjuku district, centering on a playful love story between two star ingredients: Hot & Crispy KFC and Sweet Teriyaki sauce.
Waitrose blends food and pop culture in new campaign
The supermarket has teamed up with British pop icon Chesney Hawkes and DJ-producer Sigala to reimagine Hawkes’ 1991 hit The One and Only for 2025, blending classic pop with contemporary energy.
Shutterstock debuts creative AI development platform
Shutterstock has introduced a suite of artificial intelligence services designed to accelerate the development of next-generation AI systems.
Agency strategy losing ground despite surging demand, WARC warns
Agency strategy is losing ground within the marketing industry even as client demand for strategic guidance reaches record levels, according to The Future of Strategy 2025, a global survey-led report from WARC.
Adams Outdoor Advertising acquires Scotty Outdoor
The purchase adds a diverse mix of strategically located inventory across North and South Carolina, expanding the company’s real estate portfolio and market reach.
Digital marketing market set to reach $18.6B by 2030, report
This expansion is driven by technological innovation, evolving consumer engagement strategies, and increasing regulatory activity.
Alliance and PAAN unite to strengthen independent agencies globally
The collaboration aims to support growth, creativity, and professional development while promoting global opportunities for members.
Edelman appoints global leadership team
Edelman has announced a series of senior leadership appointments to advance its strategic direction and strengthen its global operations.
Monks introduces Insights Agent to accelerate real-time marketing
The update strengthens Monks’ Real-Time Brands approach, which focuses on earning consumer relevance through timely, personalized engagement.
Domino’s refreshes global brand with craveable design
Rolling out across the U.S. and international markets over the coming months, the refreshed brand will appear in TV and digital advertising, the Domino’s app and website, packaging, in-store materials, and employee uniforms.
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