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Mondelez invests $40 million in AI for marketing efficiency
Snack food producer Mondelez, known for brands like Oreo and LU, is investing over $40 million in a generative AI tool that aims to reduce advertising production costs by 30% to 50%.
International creative director Thomas Ritter joins VENGEAN
International creative director, film director, and modern artist Thomas Ritter, has joined VENGEAN, further expanding the international creative branding agency's expertise.
Globant consolidates marketing operations under expanded GUT Network
Global digital consulting giant Globant, has announced the restructuring of its marketing and advertising services, consolidating all related disciplines under the newly expanded GUT Network
Global research firm COMvergence revamps logo ahead of 10th anniversary
COMvergence, the global independent research firm specializing in providing in-depth insights into the media and advertising landscape, has revamped its logo just ahead of its tenth anniversary early next year.
OMG launches Knowledge Hub for media professionals
To assist media professionals in navigating a rapidly changing landscape, OMG (Omnicom Media Group) is introducing the Knowledge Hub.
DPG Media integrates Brand Metrics technology into Ad Manager
Brand Metrics, the global market leader in brand lift measurement technology, is expanding its collaboration with the advertising arm of DPG Media.
Margaritas crash the holidays: Cointreau and Aubrey Plaza declare eggnog is out in new campaign
Cointreau, the essential orange liqueur and key ingredient in The Original Margarita, is challenging traditional holiday toasts.
Spotlight Outdoor Ads launches programmatic digital advertising network on Las Vegas Strip
Spotlight Outdoor Ads, a prominent player in the out-of-home (OOH) industry, has inaugurated a new era of large-format advertising on the Las Vegas Strip with the launch of the first three towers in its Vegas Strip Tower Network.
sg360° appoints Tedd Aurelius as Chief Marketing Officer to spearhead company growth
sg360°, an omnichannel marketing provider in North America, has named Tedd Aurelius as new Chief Marketing Officer (CMO), to spearhead company's growth.
The Arena Group expands advertising capabilities with dedicated marketplace on Index Exchange
The Arena Group has expanded its advertising capabilities by launching a dedicated marketplace on Index Marketplaces, a specialized offering powered by the independent supply-side platform, Index Exchange.
Global athletes and leaders unite for 'Adapt2Win' campaign ahead of COP30
A new global initiative, Adapt2Win, has launched with a clear mandate: compel world leaders to urgently prioritize and fund climate adaptation ahead of the 2025 United Nations Climate Change Conference (COP30).
[Case] Turning data into drive: How The Relevance Group boosted Louwman’s conversions by 14%
With over 100 years of experience, the Louwman Group is one of the largest car distributors in Europe. Besides vehicle sales, the company operates in retail, leasing, financing, logistics, and healthcare.
Orange appoints Eric Fohlen-Weill as Director of Media Relations and Digital Influence
The Orange Group has announced the appointment of Eric Fohlen-Weill as the new Director of Media Relations and Digital Influence.
Astro appoints Publicis Malaysia as new media partner, reappoints Naga DDB Tribal as creative agency
Pay-TV operator Astro Malaysia (Astro), has concluded a comprehensive review of its marketing needs, announcing the appointment of two agencies-on-record (AOR) for its creative and media mandates, effective in 2026.
MusiCares names Mariah Carey as 2026 Person of the Year
MusiCares has announced that five-time GRAMMY winner and legendary vocalist Mariah Carey will be honored as the 2026 MusiCares Person of the Year.
LG Ad Solutions partners with Databricks to streamline Connected TV data access and AI analytics
LG Ad Solutions, a global player in advanced Connected TV (CTV) advertising, has announced a strategic partnership with Databricks.
Comcast Advertising makes traditional TV biddable for the first time
Comcast Advertising, the advertising division of Comcast, announced a step change for the advertising industry: agencies and brands can buy targetable, biddable ads on linear TV for the first time.
Graham Media Group appoints Michael Storm as Vice President and General Counsel
Television broadcasting company Graham Media Group, has appointed Michael Storm as Vice President and General Counsel.
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