Spotlight Outdoor Ads launches programmatic digital advertising network on Las Vegas Strip

Spotlight Outdoor Ads, a prominent player in the out-of-home (OOH) industry, has inaugurated a new era of large-format advertising on the Las Vegas Strip with the launch of the first three towers in its Vegas Strip Tower Network.

This initiative transforms previously static outdoor advertising structures along the world-famous Las Vegas Boulevard into a connected, programmatic ad experience. Dubbed the “Triple Crown,” the first three digital towers are strategically located at three high-traffic intersections: Caesars Strip North, Cromwell Strip North, and Showcase Strip North.

These three sites mark the first of Spotlight’s established 38-foot structures to be converted into high-impact digital displays, each featuring a 27-foot by 12-foot LED screen. Positioned eye-level at the ends of pedestrian bridges across the busiest intersections, the displays are designed to deliver unmatched reach to millions of annual visitors and convention-goers.

The Network introduces programmatic buying capabilities at a scale previously unattainable on the Strip, allowing advertisers to run motion-rich creative in real time and dynamically adjust messaging based on live campaign goals. Collectively, the initial three towers are estimated to deliver more than 1,799,000 impressions each week.

The Vegas Strip Tower Network is powered by Vistar Media's enterprise technology stack, which integrates Vistar’s ad server for intelligent campaign management and delivery with its player software for real-time monitoring. This integration enables Spotlight to serve dynamic, data-driven creative and run synchronized, large-format experiences across the Strip using Vistar's screen sync technology.

Matt Fitzgerald, Director, Enterprise Sales, Vistar Media: ''Generating over one million weekly impressions, with 69,000 vehicles and 419,000 walking hours on the Strip each day, the Vegas Strip Tower Network leverages Vistar’s full-stack platform with screen sync and sets a new benchmark for reach and real-time activation.''

Jeremie Watkins, President and CEO, Spotlight Outdoor Ads: ''Las Vegas has always been a city that celebrates creativity, and we’re proud to give young artists a place to share their talent. At the same time, these towers represent a once-in-a-generation opportunity for advertisers, with premier digital displays in the heart of the Strip that capture attention on a scale no other medium can offer. By blending brand impact with community celebration, the Vegas Strip Tower Network is not only transforming advertising but also becoming part of the cultural fabric of the city.''

The launch of the Triple Crown segment is only the beginning. By early 2026, Spotlight will launch three more digital towers, as the Triple Crown morphs into the Flamingo Five at the iconic Flamingo Road & Las Vegas Boulevard intersection. Together with the Showcase Mall tower further south at Park Avenue, all six phase one Vegas Strip Tower Network screens will create the Strip’s most concentrated street-level ad presence and deliver nonstop brand visibility where Vegas energy peaks.

www.spotlightoutdoorads.com

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