Margaritas crash the holidays: Cointreau and Aubrey Plaza declare eggnog is out in new campaign

The era of mandatory, polarizing holiday eggnog may be officially over. Cointreau, the essential orange liqueur and key ingredient in The Original Margarita, is challenging traditional holiday toasts with the latest iteration of its successful "MargaRight" campaign. This season, Cointreau, alongside the campaign's irreverent face, actress Aubrey Plaza, is making a definitive decree: Eggnog is out, Margaritas are in.

The new campaign, titled "Make Your Eggnog A Margarita," is a bold invitation for consumers to swap the heavy, often-shunned 'nog for the zesty, bright, and universally loved Margarita.

While eggnog holds a traditional association with the holidays, data suggests its reign is fragile. A new study commissioned by Cointreau reveals that more than 90% of consumers would choose a Margarita at holiday parties, significantly outranking other popular seasonal cocktails, including the much-debated eggnog. Given the Margarita's established status as the #1 cocktail in the U.S., Cointreau is confidently asserting that the classic drink is perfect for every season including winter.

Aubrey Plaza, whose signature deadpan humor drove the viral success of the brand's "Any Tequila" campaign this past summer, returns in a new holiday ad spot debuting today across digital and social platforms. The ad encourages fans to ditch the heavy seasonal milk punch for something with a little more zest and celebration.

"Move over, eggnog – Margaritas are crashing the holiday party this year," said Plaza. "They’re easy to make, and a guaranteed crowd-pleaser. I’m just saying… skip the ‘nog, and let’s make spirits bright with Margaritas made MargaRight – Cointreau, fresh lime juice and Any Tequila – literally any tequila you want.”

The brand maintains that the Margarita's simplicity and widespread appeal make it the ideal festive choice.

Nicolas Beckers, President and CEO Americas, Rémy Cointreau: ''The Margarita isn’t just a staple for summer, it is also the perfect choice for holiday toasts and winter celebrations. In the ‘Make Your Eggnog A Margarita’ campaign, we want to remind consumers that a Margarita is a timeless, convenient crowd-pleaser to serve guests this holiday season and all year long.”

This holiday season, Cointreau's message is simple: trading the divisive 'nog for a Margarita, made with just three ingredients - Cointreau, tequila, and fresh lime juice - is the easiest way to elevate any festive gathering.

www.cointreau.com

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