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While retail media continues to outpace overall digital ad growth, WARC notes that annual expansion is moderating, with growth forecast to drop to 11.6 percent by 2027.

The platform aims to boost operational efficiency and create new recurring revenue opportunities for media owners and display partners.

The decision reflects Jellyfish’s expertise in digital marketing, its data-driven approach, and proprietary tools such as Pencil and Switchboard.

Under the agreement, Native Ads will provide strategic content creation, targeted distribution across major search engines and financial media platforms, email marketing, and ongoing campaign optimization.

The move unites two independent agencies with complementary expertise in creative storytelling, media, and technology, forming a cross-border network built for the next phase of marketing.

The partnership will focus on enhancing the brand’s visibility and engagement across social platforms, positioning it as a leading reference for professional hair expertise, innovation and inspiration.

Blending human creativity with AI-driven storytelling, the global campaign aims to inspire authentic connection and festive joy across markets.

The campaigns introduce the Citi/AAdvantage Globe card and signal Citi’s return to airport advertising with American Airlines for the first time in nearly ten years.

The experience recreates the festival’s highlights in an immersive virtual space that blends tourism, gaming and cultural storytelling.

The initiative focuses on building awareness and positioning the Spanish brand as a distinctive alternative in one of Europe’s most established beer markets.

The acquisition adds nine billboard faces, including one premium digital location in Wilkesboro and two in Galax, Virginia, further expanding the company’s regional coverage and digital capabilities.

The collaboration will integrate Gamebeast’s user-generated content (UGC) gaming platform into Brave group’s operations and extend access to its partners across Japan, Asia, and global markets.

The collaboration draws on Doner’s strategic and creative expertise in gaming, entertainment, and hospitality.

As EMEA CEO, Coleman will oversee collaboration across the agency’s regional offices and drive growth through new products and services.

The trend reflects growing geopolitical uncertainty and the need for greater technological self-reliance.

Now in its 16th edition, the annual report examines how automation, artificial intelligence, and cultural convergence are transforming how people connect, consume, and discover.

Publicis Groupe has signed a definitive agreement to acquire HEPMIL Media Group, one of Southeast Asia’s leading influencer agencies, as the company strengthens its regional leadership in data-driven creator marketing.

Ocean Outdoor has been named the official outdoor media partner of GB Snowsport in a year-long agreement that will broadcast elite British ski and snowboarding moments across Ocean’s nationwide network.

The campaign centres on a cinematic film set to a cover of Avicii’s Hey Brother, with vocals by Bryan Adams, and explores the deep bond shared by drivers who live life on the road.

The film paints a vision that feels both familiar and unsettling, highlighting how deeply sport shapes Australian life.

The campaign positions itself as a manifesto of freedom, amplifying the voices of girls who refuse to accept imposed destinies.