The Gang recreates Saudi Arabia’s Riyadh Season in Roblox

Games developer The Gang, in collaboration with Big Time Creative Shop, has created a large-scale Roblox world inspired by Riyadh Season, Saudi Arabia’s flagship cultural and entertainment festival. The experience recreates the festival’s highlights in an immersive virtual space that blends tourism, gaming and cultural storytelling.

The new world transforms real-life attractions from Riyadh Season into a dynamic digital destination, featuring themed zones, interactive games and virtual recreations of international landmarks. Players can explore versions of Paris, Kuwait, Italy and South Korea, enjoy fireworks shows and take part in mini-games such as Obbys, Tennis and Whack-A-Mole.

A global campaign for engagement and cultural connection

To celebrate the launch, players from the United States, the United Kingdom and Saudi Arabia can compete for the chance to win 1 million Robux each—the in-game currency on Roblox—valued at more than USD 7,500. The campaign aims to bring global attention to Riyadh Season by engaging Roblox’s vast community of 380 million monthly active users.

The digital world runs in parallel with the real-life Riyadh Season, which spans from October to March. The annual event features concerts, sporting competitions and cultural showcases across venues such as Boulevard City, Boulevard World and Kingdom Arena. Since its debut in 2019, Riyadh Season has become one of the largest winter festivals globally, attracting more than 18 million visitors in 2024.

Extending the festival experience into virtual worlds

The Gang was commissioned to translate the atmosphere of Riyadh Season into an interactive experience for global audiences. Working closely with Big Time Creative Shop, the team designed a world that functions as both a playable game and a faithful digital reflection of the festival’s energy and scale.

Throughout the season, players can collect golden tickets, combine user-generated content (UGC) items to unlock an exclusive Riyadh Season Robot avatar, and participate in competitions and content drops. New areas and mini-games—including those themed around Beast Land, Boxing and Wrestling—will be added over time to keep players returning throughout the event.

www.thegang.io

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