L’Oréal Professionnel appoints Ogilvy Paris for global social media mandate

L’Oréal Professionnel, a global player in professional hair products and services, has selected Ogilvy Paris to manage its global TikTok and Instagram presence following a competitive pitch. The partnership will focus on enhancing the brand’s visibility and engagement across social platforms, positioning it as a leading reference for professional hair expertise, innovation and inspiration.

The collaboration aims to strengthen L’Oréal Professionnel’s digital footprint through content that connects with both beauty professionals and consumers, combining creativity, authenticity and community engagement.

Mathieu Plassard, President & CEO, Ogilvy Paris: “We are particularly proud of the trust L’Oréal Professionnel has placed in us for this strategic mission. In an era where social media has become the main vector for innovation, inspiration, and direct connection in the beauty universe, our ambition is clear: to make TikTok and Instagram accelerators of awareness and desirability for L’Oréal Professionnel, with useful, insapiring, and authentic content.”

Kelly Benmussa, Head of Social & Influence, Ogilvy Paris, added: “This partnership illustrates our ability to support iconic brands in their transformation on social. Our ambition is to make TikTok and Instagram powerful vectors for L’Oréal Professionnel’s notoriety and engagement, by inspiring and connecting its global community.”

Strengthening L’Oréal Professionnel’s global social strategy

The collaboration will officially begin in November 2025 and represents a significant step in L’Oréal Professionnel’s ongoing effort to accelerate its digital transformation. The brand intends to deepen its relationship with stylists, creators and consumers worldwide through platform-native storytelling and creative campaigns that showcase professional expertise and innovation.

www.lorealprofessionnel.com

www.ogilvy.com

Follow Marketing Report on LinkedIn