Rush Street Gaming selects Doner as creative agency

Rush Street Gaming has named Doner as its creative agency of record following a competitive pitch. The multiyear partnership will support the company’s five Rivers Casino properties across North America, focusing on strengthening brand loyalty and attracting new guests.

The collaboration draws on Doner’s strategic and creative expertise in gaming, entertainment, and hospitality. The agency will also leverage its investments in AI, automation, and data intelligence to deliver content that reflects each casino’s local market identity while maintaining brand consistency.

Driving engagement across Rivers Casino properties

Under the new partnership, Doner will oversee brand strategy and high-volume content production, delivering culturally relevant campaigns designed to position each Rivers Casino as a preferred entertainment destination in its region.

Cliff Ehrlich, Chief Operating Officer, Rush Street Gaming: “Rush Street Gaming is a fast-moving, data-driven business that requires a marketing partner who can operate with that same level of pace and precision. We’re excited to partner with Doner and tap into their strategic acumen, creative sensibilities, and their unique approach to production – powering our properties with the right content, at the speed and scale our business needs.”

Combining creativity and data-driven precision

Doner’s use of automation, AI, and data analysis will streamline production workflows and accelerate campaign delivery, allowing the agency to create content tailored to the needs of each property. The approach will also enable stronger connections with consumers by combining human insight with technology-led efficiency.

David DeMuth, CEO, Doner: “Rush Street Gaming is an ideal partnership for what we’ve built at Doner. We’re excited to tap into our expertise in driving traffic, building brand affinity and loyalty, and perpetually powering the individual properties with insight-driven, highly-precise, and efficiently produced content, at scale. This is the intersection of many of the things we do best and we’re thrilled to put it all to work for Rush Street Gaming.”

The partnership will balance localized marketing strategies with a unified brand identity for Rivers Casino. Doner’s first campaign for the brand is expected to launch in 2026.

www.rushstreetgaming.com

www.doner.com

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