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The findings show confidence returning to the market, with most respondents preparing to increase their budgets and prioritise long-term brand growth.

The deal positions Semrush’s brand visibility and optimization capabilities at the centre of Adobe’s efforts to support marketers navigating shifting discovery behaviours in an AI-driven landscape.

United Talent Agency has signed the Parmigiano Reggiano Consortium, becoming the product placement agency for the body that represents all producers of the Italian cheese.

As streaming reshaped viewing habits, the long-valued first in break position has shifted to what LG Ad Solutions identifies as the first on screen moment.

The appointment follows a competitive review and covers brand strategy, creative platform development, and integrated campaigns across traditional and digital channels.

Monks Technology Services has formed a strategic partnership with Hydrolix to support broadcasters, OTT platforms, and streaming companies with real-time observability across hybrid cloud and CDN environments.

The collaboration aims to strengthen the bank’s brand voice across social channels while ensuring consistent communication.

The collaboration brings together beer fans and dessert enthusiasts through six cookies developed either with the flavor of Guinness or as pairings for the brewery’s signature stout.

The product aims to support a tradition embraced by many households as Thanksgiving has expanded into a multiday food occasion.

After years of crafting narratives about canine life, BARK allowed Mia to shape the production with her own interpretation of holiday mayhem.

The study highlights how infrastructure, intelligence, and trust are becoming central to the sector, driven largely by expanding AI adoption and changing player expectations.

The partnership supports AJ Bell’s goal of strengthening customer engagement as it seeks to expand its Feel Good investing approach.

Early studies across salty snacks, pet food, and carbonated beverages showed that Ibotta delivered sales lift above typical digital media and promotions benchmarks.

She will oversee Advertising, PR, Social and Influence, Customer Experience, and Consulting, with a mandate to strengthen client value, develop talent, and drive growth across the market.

Surveying 6,000 consumers across Egypt, Morocco, Ethiopia, Nigeria, South Africa, and Kenya, BCG found sentiment at its lowest (-23%) since 2018, with most consumers concerned about finances.

Alongside the investment, Accenture and Alembic have formed a strategic partnership designed to help clients measure marketing effectiveness in real time and use AI insights to drive revenue.

DEPT was responsible for influencer marketing, including the development of the event concept, and curated twelve of Germany’s trendiest fashion influencers as well as creators from France and Belgium.

The work centres on everyday holiday mishaps and the quick fixes that a stop at Walgreens can provide.

The film, created by Leo UK, revisits four decades of Christmas moments shaped by evolving mobile technology.

The platform Insure carefully. Dream fearlessly. has supported the brand’s relationship with customers for years, and the series builds on that foundation with a focus on multigenerational impact.

The Ad Break uses disrupted media moments to remind audiences that energy is often unnoticed until it fails.