ABCS Insights and Ibotta partner on campaign measurement

ABCS Insights, an ad effectiveness analytics company, and Ibotta, the performance marketing platform for promotions, have formed a partnership that gives CPG brands an additional way to gauge how Ibotta’s promotional activity contributes to profitable revenue growth.

Early studies across salty snacks, pet food, and carbonated beverages showed that Ibotta delivered sales lift above typical digital media and promotions benchmarks.

The collaboration supports Ibotta’s effort to offer independent validation for digital promotions. It also extends the agency’s LiveLift measurement tool, which tracks incremental sales during campaigns. Clients can now incorporate ABCS Sales Effect studies into their Ibotta programs.

Focus on reliable measurement for CPG brands

Bryan Leach, CEO and founder, Ibotta: “Our partnership with ABCS Insights provides our CPG partners with a new way to confirm the value of their Ibotta promotional campaigns, using a trusted third party. Initial ABCS studies confirm that Ibotta drove a high level of incremental sales for our clients. Our network reaches an estimated 200 million American consumers via our leading direct-to-consumer app and our publisher properties, which include the nation’s largest retailers and marketplaces. With ABCS studies now available, and with our recent launch of LiveLift™, brands can invest with greater confidence than ever before.”

Jerome Shimizu, Co-Founder and CEO, ABCS Insights: “ABCS Insights is dedicated to bringing clarity and robust, incremental measurement to the rapidly evolving retail media and digital promotions landscape. Our partnership with Ibotta unites our conservative approach to ad effectiveness with Ibotta’s digital promotions network to deliver unbiased, actionable performance insights. This level of clarity is essential for CPG brands looking to confidently allocate their media and promotions budgets for maximum profitable growth.”

Performance insights for evolving retail media

Through the partnership, CPG marketers gain access to third-party studies designed to link promotional spending with incremental sales. The combined approach aims to help brands better understand which tactics support both short-term and long-term performance.

With ABCS measurement layered onto Ibotta’s platform, clients receive broader visibility into promotional outcomes. The partnership is positioned to strengthen confidence in digital promotions as part of a balanced media and retail investment strategy.

www.abcsinsights.com

www.ibotta.com

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