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Through FANHub, Publicis Sports clients will be able to run campaigns that react instantly to match events, using Genius Sports’ data signals to reach fans at their highest points of engagement.

The deal, supported by a minority investment from Crestline Investors, combines Broadsign’s content management, ad serving, and buy- and sell-side tools with Place Exchange’s SSP and complementary solutions.

The headquarters, opening in the first quarter of 2026, reflects the network’s focus on responsible growth and its commitment to Singapore as a strategic base for regional expansion.

The scholarship supports young creatives and marketers from underrepresented backgrounds, giving them access to learning and networking at the Festival in June.

The companies plan to close the transaction by the end of Wednesday. Once completed, the merger will form a combined organisation positioned as a global leader in marketing and sales services.

The results indicate that combining both channels can significantly strengthen outcomes for emerging brands, particularly those without established brand identities or previous experience with streaming placements.

The PSAs, titled Tell That to Them and created pro bono by Standard Practice with production by Spark & Riot, use direct storytelling to counter the belief that marijuana enhances focus or driving ability.

The agency places compassion and self-belief at the heart of the story while reinforcing Erste Group’s broader brand platform.

AI driven search engines are transforming the information landscape faster than many organizations realize. Where we relied on Google for years, millions of people now turn to models such as ChatGPT and Google AI for direct answers.

Influencer marketing has been the buzzword of the 2020s, reshaping the advertising landscape through the unstoppable rise of social media with one sponsored post at a time.

The partnership will support the company’s efforts to sharpen its consumer-led brand strategy and distinguish its offering in a competitive housing and construction market.

The rollout, scheduled to begin in Q1 2026, represents a major expansion of BMO’s retail DOOH portfolio and strengthens its position as a leading media owner in the channel.

The agency’s shift unifies creative, media, data, and strategy into a single collaborative system aimed at improving transparency and eliminating the silos and commercial barriers that clients increasingly find restrictive.

The hires include two Planning Partners and two social leaders, reflecting the agency’s commitment to deepening its expertise in these areas.

The collaboration puts a spotlight on the capabilities of Hyundai’s SUV and XRT lineup while reinforcing the brand’s focus on adventure, safety, and engineering.

The initiative centres on the brand’s long-standing place in culture and its focus on consistent taste and quality.

Ogilvy Health will also lead the development of a website designed to provide stakeholders with dynamic, measurable communications.

The agency has been appointed by Baros Maldives, La Réunion, and weloveholidays for ongoing PR and communications work.

Brands are increasingly treating creators as a distinct media channel, reshaping the way they plan and measure campaigns.

The publication outlines how improved data collection and greater transparency not only support future reporting requirements but also create commercial opportunities.