Howatson+Company named creative agency of record for ABN Group

Howatson+Company has been appointed creative agency of record for ABN Group, taking on brand responsibilities for Boutique Homes and Homebuyers Centre. The partnership will support the company’s efforts to sharpen its consumer-led brand strategy and distinguish its offering in a competitive housing and construction market.

Founded in 1978, ABN Group has grown from a single home builder into a major industry player comprising 17 businesses across new home design and construction, commercial projects, land development, mortgage broking, kitchen design, and specialist construction services. Its portfolio spans first homes, luxury residences, schools, offices and mixed-use developments.

Astrid Kelaher, general manager marketing at ABN Group: "We’re delighted to partner with Howatson+Company after a robust shortlist and tender process. From the first meeting it was clear that our values aligned, being privately and Australian-owned, and fostering innovation and an entrepreneurial culture, to sharing the aspiration of delivering the best in our respective fields. We are buoyed that Howatson+Company share our huge ambition for the future of our residential and consumer led lifestyle brands. They’re the final piece in the ABN Group’s agency village and we can’t wait to work with one of the most exciting independent creative agencies to deliver strategic and out of category thinking."

Agency to Shape Consumer-Led Brand Strategy

Howatson+Company will work with ABN Group to develop a brand strategy driven by customer insight, supported by creative thinking aimed at distinguishing the group’s brands. The appointment spans both Boutique Homes and Homebuyers Centre, which together cover a broad spectrum of the residential market.

Andrew Drougas, managing director, Howatson+Company: "ABN Group cover the whole spectrum of the market with their Boutique Homes and Homebuyers Centre brands, helping Australians realise the dream of owning their own home. We’re delighted to bring some freshness and creativity to their storied history."

The engagement is effective immediately and completes ABN Group’s lineup of agency partners.

www.howatsonco.com.au

www.abngroup.com.au

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