Azurity Pharmaceuticals appoints Ogilvy Health as PR and marketing AOR

Azurity Pharmaceuticals has appointed Ogilvy Health as its public relations and marketing agency of record. The agency will reshape Azurity’s brand narrative around its patient-focused mission and growth strategy while strengthening its visibility across all channels. Ogilvy Health will also lead the development of a website designed to provide stakeholders with dynamic, measurable communications.

Azurity is a global pharmaceutical company that develops established medicines and treatments for underserved patient groups. Its portfolio includes more than 50 medicines across 10 dosage forms and 10 therapeutic areas. The company uses data and AI to navigate markets, support stakeholder engagement, and broaden its reach. Azurity currently serves patients in over 50 countries through a combination of direct and indirect commercial models.

Ronald Scarboro, CEO, Azurity Pharmaceuticals: "We are entering a pivotal phase in Azurity’s growth, and selecting the right strategic communications partner was essential. Ogilvy Health brings world-class expertise in healthcare brand repositioning, a compelling vision for elevating our market presence, and a truly global reach—making them an ideal partner for our continued evolution. Their team understands our ambition to honor our strong heritage while confidently advancing into the future. We are confident that their partnership will be instrumental in shaping a clear and unified identity that resonates with healthcare professionals, patients, partners, and investors alike."

Agency to Guide Brand Repositioning and Market Presence

Shannon Walsh, President of Public Relations, Social and Influence, Ogilvy Health: "Ogilvy Health is known for building some of the world’s biggest brands and that happens because we seek out partners like Azurity with tangible momentum and a clear ambition to reshape their business to better serve patients. Together, we will build an insight-led platform that grows with the Azurity brand, uniting our twin peaks of creativity and effectiveness, to help Azurity stake their claim as a global industry pioneer and drive meaningful impact across all critical audiences."

Recognition Underscores Agency Expertise

Ogilvy was recognized in 2025 as the most creative and most effective agency network globally, ranking first on WARC’s Creative 100 and Effective 100 lists for the fifth consecutive year. The rankings are based on performance in leading international industry competitions.

www.azurity.com

www.ogilvyhealth.com

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