Genius Sports and Publicis Sports partner to power real-time fan advertising

Genius Sports has formed a global partnership with Publicis Sports to advance FANHub, its proprietary sports advertising platform designed to connect brands with verified fans at key moments of live sport. The collaboration aims to combine real-time data, AI-driven targeting and creative technology to deliver more responsive and emotionally aligned sports advertising.

Through FANHub, Publicis Sports clients will be able to run campaigns that react instantly to match events, using Genius Sports’ data signals to reach fans at their highest points of engagement.

Partnership centred on real-time fan activation

The partnership is built around three areas of focus:

Moment-driven activation using live sports data and emotional fan signals to deliver targeted media placements across the programmatic ecosystem.

Immersive ad innovation through augmented and contextual experiences in broadcasts and second-screen environments.

Measurement and intelligence frameworks that link fan emotion with outcomes and business impact.

Josh Linforth, Chief Revenue Officer, Genius Sports: "Together with Publicis Sports, we’re ushering in an era in sports advertising where emotion, data, and creativity converge to elevate every fan experience. FANHub enables brands to be part of the moments that ignite passion and stay with fans for life. Publicis Sports’ global reach and commitment to innovation make them the perfect partner as we continue to redefine how brands engage with global sports fans in the moments that truly matter."

Elevating brand participation in live sports moments

Suzy Deering, CEO, Publicis Sports: "Sports are one of the few places where emotion, community, and culture collide in real time, and it’s why we’ve been rapidly innovating and scaling our sports capabilities for clients. This partnership expands upon our Connected Media offering and unique access to Epsilon identity and Sponsorship Intelligence data that gives brands the power to plan, execute, and measure their campaign across every channel, bringing them directly into moments that matter – not just as spectators, but as part of the action. Our goal is to create content and experiences that feel as alive, dynamic, and responsive as the game itself."

Publicis Sports to join Genius Sports Innovation Council

As part of the agreement, Publicis Sports will join the Genius Sports Innovation Council, an advisory group comprising leagues, teams and broadcasters committed to advancing future-focused sports advertising approaches.

www.geniussports.com

www.publicis-se.com

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