Hyundai unveils 360° Resort partnership with activations and content

Hyundai Motor America has entered a multi-year partnership with Mammoth Mountain as part of an initiative aimed at inspiring outdoor adventure and creating memorable experiences for visitors. The collaboration puts a spotlight on the capabilities of Hyundai’s SUV and XRT lineup while reinforcing the brand’s focus on adventure, safety, and engineering.

The partnership aligns Hyundai with one of California’s most prominent mountain destinations, positioning its vehicles at the center of winter and summer exploration. Sean Gilpin, chief marketing officer, Hyundai Motor America: "We go the distance to champion California's backyard because it's our backyard too. We saw this partnership with Mammoth Mountain as a great opportunity to showcase the capability of our SUV and XRT vehicle lineup and show adventure seekers how Hyundai can take them and their families on any journey from the mountains and beyond."

Hyundai Aligns Vehicles with Mammoth’s Outdoor Appeal

Models including the Palisade XRT Pro, Tucson XRT, and Santa Fe XRT will feature prominently throughout the partnership. Designed for both rugged terrain and family comfort, the vehicles are positioned as well-suited for Mammoth’s mix of world-class skiing and family travel.

Eric Clark, CEO and President, Mammoth Mountain: "Mammoth is thrilled to announce a multi-year partnership with Hyundai. Grounded in shared values of fun, adventure, and family inclusion, this collaboration was a natural fit from the start. We're excited to join forces in celebrating our shared backyard and can't wait to see what we create together."

360-Degree Partnership Includes On-Site Activations and Content

The agreement includes a wide range of branding, merchandise, and advertising opportunities, as well as digital and social content shared across both partners’ channels. A creative campaign featuring Mammoth’s mascot, Woolly, will showcase the Hyundai XRT lineup in mountain settings.

The partnership also includes two permanent Hyundai vehicle displays at the resort and seasonal activations during peak periods. Hyundai will sponsor Mammoth’s signature kickoff event, Night of Lights, while also supporting community-focused initiatives throughout the season.

Night of Lights Ignites Partnership Launch

Hyundai will debut the collaboration during the Night of Lights event on December 13, where the brand will host vehicle displays, guest experiences, and a mobile “Après Ski Café” offering warm drinks in partnership with local vendor Black Velvet Coffee. Guests will also receive branded giveaways including s’mores kits, wool socks, and hand-warming phone chargers.

Influencers across lifestyle, family, snow sports, and photography will travel to Mammoth in Hyundai SUVs to document their journeys, highlighting off-road driving conditions, alpine scenery, and event access to bring the brand’s adventure positioning to life online.

Beyond Mammoth, Hyundai will continue to support outdoor initiatives in California, including upcoming efforts with San Diego lifeguards, with further details expected in early 2026.

www.hyundaiusa.com

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