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The appointment marks a significant moment for the sixty-year-old company as it develops a unified creative platform for international markets.

She will take up the role in March 2026, succeeding Interim CEO Jonathan Allan, who will remain in post until her arrival.

The collaboration brings together AI-driven infrastructure, direct access to premium supply and unified measurement to help smaller agencies operate with greater speed and scale.

The move consolidates the group’s offering in the market and is designed to provide UK clients with integrated services backed by the flexibility of an independent network and the scale of an international agency group.

Beginning in March 2026, the programme offers part-time roles in Sydney and Melbourne across the agency’s social, content and advocacy teams.

The partnership will shape a long-term social strategy designed to strengthen the hotel chain’s cultural relevance and support its ambition to become one of Britain’s most loved hotel brands.

Priority from O2 has launched its first pop-up shop, Not a Sock Shop, transforming the classic Christmas sock into a gateway to shared experiences.

This year, The Pollen Estate is hosting the project at 18–19 Savile Row, where Dalziel & Pow have transformed an office interior into an immersive TV-inspired environment.

These findings come from the 2026 Marketing Landscape report by performance marketing agency Impression, based on a survey of more than 1,000 marketing professionals across 19 sectors and a wide range of company sizes.

The partnership supports G Adventures’ ambition to reach new audiences and reinforce its position in the adventure travel sector through paid media, AI-driven search visibility and broader digital performance initiatives.

The work is part of Purpose, Produced, an initiative from SixDegrees.org in partnership with Advertising Week, which pairs creative agencies with nonprofits to advance mission-led storytelling.

The placement marks the start of a year-long presence across major sporting moments as the brand continues to promote body confidence and participation for young athletes.

Sixty percent of small businesses expect to increase marketing investment, while seventy-eight percent of marketers report a positive outlook for the year ahead, reflecting strategic reallocation rather than spending cuts.

The partnership will support VVater’s communications as the company expands its presence in the fast-growing water technology sector.

JCDecaux, Carrefour, Carmila and Unlimitail have formed a strategic partnership to build an expanded indoor and outdoor media network across shopping centres and their access areas in France and later in Spain.

Correa will guide marketers through the growing influence of major AI players such as Google, Meta and Amazon on media distribution.

The move expands Havas Media Network’s presence across Australia and New Zealand and supports the rollout of Converged.AI, the group’s AI-driven, data-powered operating system. Kaimera will operate as Kaimera, a Havas Company under Havas Media Network.

From Mumbai, the agency will lead full-funnel activity driven by data insights, technology and creative execution, reinforcing its focus on scalable, outcome-oriented solutions.

Dragon Metrics, founded in Hong Kong in 2011 by Simon Lesser and Richard Mabey, has become a key platform for companies operating beyond Google-dominant markets.

The work showcases a suite of AI and data-driven tools designed to guide travellers through every stage of a rail journey, including periods of disruption, as the UK enters a period of expected rail delays.

The experience marks the introduction of DoorDash Reservations in the city, giving diners access to sought-after restaurants and exclusive culinary events through the DoorDash app.