DoorDash unveils sandcastle dining pop-up in Miami

DoorDash has partnered with creative production company MikeTeevee to create a full-scale sandcastle pop-up restaurant in Miami, open from Thursday, 11 December to Sunday, 14 December. The experience marks the introduction of DoorDash Reservations in the city, giving diners access to sought-after restaurants and exclusive culinary events through the DoorDash app.

The pop-up, located at Jungle Plaza in the Miami Design District, offers guests the opportunity to dine inside a sandcastle structure at no cost when booked through DoorDash Reservations.

Pop-up offers complimentary Casadonna dining

DoorDash collaborated with Casadonna on the restaurant concept. Diners will receive a complimentary three-course lunch or four-course dinner featuring dishes from the coastal Italian menu. Reservations release daily in the DoorDash app until 10 December at 10am EST, with limited tables offered on a first-come, first-served basis.

Conceived by DoorDash and produced by MikeTeevee, the Sand CastleDonna features turrets and architectural details built using one hundred tons of sand.

Large-scale build draws on specialist craftsmanship

More than forty specialists, including blacksmiths, carpenters, electricians, scenic artists, set designers, and lantern makers, contributed to the build. The structure uses a custom-engineered metal frame wrapped in fabric and chicken wire, coated in polyurethane foam, and finished with layers of sand, stucco, and scenic paint to recreate the texture of a sandcastle at architectural scale. It is surrounded by more than one hundred and twenty real plants and trees to create a coastal, landscaped setting.

Kofi Amoo-Gottfried, chief marketing officer, Doordash: "DoorDash Reservations is all about unlocking remarkable dining, whether it’s a coveted table at one of the city’s best restaurants or an unforgettable exclusive experience. The magnificent Sand CastleDonna brings that mission to life, inviting guests into a pop-up unlike anything else."

A production blending sculpture, dining, and fantasy

Ellen Utrecht, founder of MikeTeevee: "Miami inspires big ideas, and The Sand CastleDonna is one of the biggest we’ve ever brought to life. It’s part sculpture, part restaurant, part fantasy. It’s only possible through the bold, shared visions of DoorDash and Casadonna. We love creating spaces that feel impossible until you're standing inside them."

The installation reflects the partnership's aim to offer memorable dining experiences driven by creative production and design ambition.

www.doordash.com

Follow Marketing Report on LinkedIn