G Adventures appoints Propellic for digital advertising

G Adventures has appointed Propellic to manage its global digital advertising, aligning the small-group adventure travel company with a performance marketing agency that specialises in travel.

The partnership supports G Adventures’ ambition to reach new audiences and reinforce its position in the adventure travel sector through paid media, AI-driven search visibility and broader digital performance initiatives.

Sarah Mainprize, VP Global Marketing at G Adventures: "Travel is about connection, impact, and transformation. We do things differently at G Adventures and we were seeking a partner who was not just an expert in digital marketing, but who also understood the travel industry and the mindset of today’s explorers but could also embrace G Adventures’ unique way of doing things. Propellic stood out for their proven results in travel marketing, their creative approach and their ability to push the boundaries of what’s possible with digital advertising."

Agency brings travel sector expertise

Propellic, recently included in the Inc. 5000 list of fastest-growing companies in the United States, has established itself as a specialist in travel marketing, supporting brands through paid media, SEO and AI search visibility services.

Brennen Bliss, Founder and CEO of Propellic: "We’re thrilled to partner with G Adventures, a brand that has redefined what travel can mean for individuals and communities worldwide. Our mission is to help travel brands like G Adventures maximize visibility and connect meaningfully with travelers. Together, we’ll drive growth and create measurable impact in the adventure travel space."

The initial phase of the collaboration will scale G Adventures’ digital advertising across North America and international markets, with a focus on performance-led campaigns designed to inspire travellers to explore the company’s small-group tours.

www.gadventures.com

www.propellic.com

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